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Campbell Alliance Adds Doug Linton, Former Cardinal Health Executive, to Executive Advisory Group
Date:4/28/2008

pharmaceutical companies. In addition, he served as a member of the board of directors of Bradley Pharmaceuticals from November 2006 until February 2008, when it was acquired by Nycomed.

"Doug adds a wealth of expertise to the team working on complex trade and distribution-related issues here at the firm. Doug's leadership and the practical experience he has amassed over the past two decades will undoubtedly help guide our efforts to serve the pharmaceutical and biotech companies that depend on us for this expertise," stated Tony Lanzone, vice president and head of the Trade and Distribution Practice at Campbell Alliance.

Mr. Linton graduated with a degree in Economics with honors from the College of Wooster (Ohio) and an MBA from Carnegie Mellon University.

About the Trade and Distribution Practice at Campbell Alliance

The Trade and Distribution Practice at Campbell Alliance focuses on helping clients make better strategic decisions surrounding distribution- related business challenges at the product, portfolio, and corporate levels. Services include:
-- Comprehensive trade assessments, including primary and secondary

research

-- Trade strategy development, including opportunity and issue

identification, prioritization, and implementation support

-- Trade launch strategy, including channel and message strategies,

stocking plans, and trade program analysis and planning

-- Specialty pharmacy strategy, including market analysis and contracting

planning

-- Trade program analytics to measure return-on-investment and direct

promotional resource allocation

About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organ
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SOURCE Campbell Alliance
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