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Cadient Interactive Expands Creative Leadership with New Associate Director
Date:5/5/2009

WEST CONSHOHOCKEN, Pa., May 5 /PRNewswire/ -- Cadient Interactive, a Cadient Group company specializing in custom-created digital campaigns, tools and services, today announced that it has expanded the depth of its award-winning creative team appointing Bethany (Beth) Hartzell to associate creative director.

"We continue to build our team of creative experts and digital thought leaders to provide unique and relevant marketing solutions to meet our clients' ever-changing needs," said Stephen Wray, president and CEO, Cadient Group. "Beth's ability to help our clients visualize their digital persona in addition to her experience managing the design process from conception to completion made her the ideal choice for this position."

In her new role as associate creative director, Ms. Hartzell is responsible for coordinating a team of art directors, designers, and production artists, and overseeing the operations within the creative group and facilitating the integration with other departments. Prior to joining Cadient Group, Ms. Hartzell was the art director at Digitas Health where she designed interactive marketing pieces for pharmaceutical and healthcare companies. During her career, she also held various creative positions with Banta Direct Marketing, CN8 The Comcast Network, New View, and Tect Inc. Ms. Hartzell graduated from Kutztown University and is a member of the American Association of Advertising Agencies and the Computer Human-Interaction Group of Philadelphia.

About Cadient Interactive

Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher perfor
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