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Cadient Interactive Expands Creative Leadership with New Associate Director
Date:5/5/2009

WEST CONSHOHOCKEN, Pa., May 5 /PRNewswire/ -- Cadient Interactive, a Cadient Group company specializing in custom-created digital campaigns, tools and services, today announced that it has expanded the depth of its award-winning creative team appointing Bethany (Beth) Hartzell to associate creative director.

"We continue to build our team of creative experts and digital thought leaders to provide unique and relevant marketing solutions to meet our clients' ever-changing needs," said Stephen Wray, president and CEO, Cadient Group. "Beth's ability to help our clients visualize their digital persona in addition to her experience managing the design process from conception to completion made her the ideal choice for this position."

In her new role as associate creative director, Ms. Hartzell is responsible for coordinating a team of art directors, designers, and production artists, and overseeing the operations within the creative group and facilitating the integration with other departments. Prior to joining Cadient Group, Ms. Hartzell was the art director at Digitas Health where she designed interactive marketing pieces for pharmaceutical and healthcare companies. During her career, she also held various creative positions with Banta Direct Marketing, CN8 The Comcast Network, New View, and Tect Inc. Ms. Hartzell graduated from Kutztown University and is a member of the American Association of Advertising Agencies and the Computer Human-Interaction Group of Philadelphia.

About Cadient Interactive

Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher performance at the brand, franchise, and corporate levels. We provide solutions for healthcare professionals, consumers, and enterprises with services such as acquisition/lead generation, relationship marketing, scientific/product education, knowledge management, brand planning, and sales communication. With extensive experience in healthcare and a 100 percent focus on digital marketing, Cadient Interactive helps clients better use multi-channel marketing to enhance connections with their audiences.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.

    Media Contacts:
    Michael Walsh
    Sr. Director, Marketing Communications
    Cadient Group
    Michael.walsh@cadient.com
    484-351-2860

    Karen Higgins
    A & E Communications, Inc. for Cadient Group
    khiggins@aandecomm.com
    610-831-5723


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SOURCE Cadient Interactive
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