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Cadient Group's GEL Interactive Technologies to Present and Exhibit at CBI's 5th Annual Forum
Date:11/12/2008

WEST CONSHOHOCKEN, Pa., Nov. 12 /PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today that Mark Kent, Senior Product Director, will be a featured speaker at the renowned Center for Business Intelligence's (CBI) 5th Annual Forum on Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders (KOLs).

CBI's 5th Annual Forum provides a platform for attendees to interact and discuss strategies for successful collaboration with KOLs throughout the product lifecycle. Attendees will learn processes, communication strategies, and guidelines for effective interactions with KOLs.

Mr. Kent will explore the topic of "The Growing Importance of Transparency in the Pharmaceutical Industry" on Wednesday, November 20, 2008 at 10:45 a.m. He will discuss:
-- Defining transparency

-- Reviewing the growing demands for KOL expense reporting

-- Evaluating the importance of transparency when doing business overseas

-- Establishing components of a transparent KOL management system

-- Assessing the pros and cons of building or buying a KOL management

system that supports relationship transparency

GEL Interactive Technologies will exhibit its recently launched OneVoice: KOL platform -- a KOL management system that provides a completely transparent view into KOL relationships and interactions. The platform includes tools for rating and recommending KOLs, monitoring goals and activities, managing content and online collaboration, as well as a training and certification center.

OneVoice: KOL allows healthcare brand teams to better manage an active advocate campaign throughout the brand lifecycle - from advocate identification through the management and development of these key assets.

The conference will take place at the Dolce Hotels and Resorts Valley Forge, November 19-20, in King of Prussia, Pennsylvania. Exhibit hours are from 12:00 p.m. on November 19th to 3:30 p.m. on November 20th.

About GEL Interactive Technologies

GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading pharmaceutical, biopharmaceutical and medical device companies with proprietary software solutions at the brand and enterprise level. GEL Interactive Technologies creates scalable CRM-ready portals and experiential marketing events. GEL solutions enable stakeholder collaboration, align advocates, and influence customers.

The combination of our technology-based products, engagement services and deep industry expertise facilitate and enhance relationships-whenever and wherever customers, brands, and advocates interact. For more information about GEL Interactive Technologies, visit http://www.gelinteractive.com.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.


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SOURCE Cadient Group
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