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Cadient Group's GEL Interactive Technologies to Launch Immerse(SM) Exhibit 4.0 at EXHIBITOR2009
Date:3/12/2009

WEST CONSHOHOCKEN, Pa., March 12 /PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today it will launch the most recent version of its Immerse(SM) Exhibit platform at EXHIBITOR2009 in Las Vegas, NV, March 23-25. GEL will be located in Booth #322 at this year's event and will be demonstrating its comprehensive event intelligence platform.

GEL's Immerse platform enables customers to optimize interactions with prospects within convention exhibits. It can identify and segment audience members, serve specific content based on any number of desired criteria, and record and report on exhibit activity live within the booth space. This comprehensive event intelligence platform can further power customers' existing marketing channels by driving audiences through "progressive brand experiences," creating truly personalized presentations that accelerate ROI. Following events, customers can translate the event intelligence from the Immerse platform into actionable marketing programs.

Within the GEL booth, team members will demonstrate the flexibility of the platform across several hardware media and show live analytics and activity reports generated from the booth's interactive features.

"Immerse Exhibit goes beyond traditional lead capture and static product demonstrations -- delivering brands the ability to dynamically serve their targeted content to specific audience members," says Michael Kelly, Senior Director, Customer Engagements. "Not only does Immerse respond to attendees on a personal level, but it captures the important intelligence that occurs when precision-based interactions are possible. We're excited to show that Immerse has the most actionable and comprehensive live exhibit intelligence in the industry today."

The conference and exhibits will take place at the Mandalay Bay Convention Center starting March 23 through March 25 in Las Vegas, NV. Exhibit hours for the show are: Monday, March 23 from 11:30 a.m.-3:30 p.m.; Tuesday, March 24 from 11:30 a.m.-3:30 p.m.; and Wednesday, March 25 from 11:30 a.m.-3:30 p.m.

About GEL Interactive Technologies

GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading pharmaceutical, biopharmaceutical and medical device companies with proprietary software solutions at the brand and enterprise level. GEL Interactive Technologies creates scalable CRM-ready portals and experiential marketing events. GEL solutions enable stakeholder collaboration, align advocates, and influence customers.

The combination of our technology-based products, engagement services and deep industry expertise facilitate and enhance relationships -- whenever and wherever customers, brands, and advocates interact. For more information about GEL Interactive Technologies, visit www.gelinteractive.com.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.


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SOURCE Cadient Group
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