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Cadient Group's GEL Interactive Technologies to Launch Immerse(SM) Exhibit 4.0 at EXHIBITOR2009
Date:3/12/2009

WEST CONSHOHOCKEN, Pa., March 12 /PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today it will launch the most recent version of its Immerse(SM) Exhibit platform at EXHIBITOR2009 in Las Vegas, NV, March 23-25. GEL will be located in Booth #322 at this year's event and will be demonstrating its comprehensive event intelligence platform.

GEL's Immerse platform enables customers to optimize interactions with prospects within convention exhibits. It can identify and segment audience members, serve specific content based on any number of desired criteria, and record and report on exhibit activity live within the booth space. This comprehensive event intelligence platform can further power customers' existing marketing channels by driving audiences through "progressive brand experiences," creating truly personalized presentations that accelerate ROI. Following events, customers can translate the event intelligence from the Immerse platform into actionable marketing programs.

Within the GEL booth, team members will demonstrate the flexibility of the platform across several hardware media and show live analytics and activity reports generated from the booth's interactive features.

"Immerse Exhibit goes beyond traditional lead capture and static product demonstrations -- delivering brands the ability to dynamically serve their targeted content to specific audience members," says Michael Kelly, Senior Director, Customer Engagements. "Not only does Immerse respond to attendees on a personal level, but it captures the important intelligence that occurs when precision-based interactions are possible. We're excited to show that Immerse has the most actionable and comprehensive live exhibit intelligence in the industry today."

The conference and exhibits will take p
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SOURCE Cadient Group
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