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site focused on the prescription medicine Vyvanse, a once-daily
treatment for attention-deficit/hyperactivity disorder (ADHD), that
provides an interactive resource for ADHD patients interested in
learning more about the how to deal with the disorder and how Vyvanse
can help.
-- Fluflix.com - Silver Communicator Award
Cadient Group and Novartis Vaccines and Diagnostics FluFlix Vaccine
Awareness Contest received the award in the Viral category. Novartis
Vaccines trusted the Cadient team to leverage the power of Web 2.0 and
the user-generated content of YouTube.com to educate audiences about
influenza and to activate audiences to learn more about vaccination to
help protect themselves and loves ones. The contest encouraged online
users to develop, produce, and submit a two-minute video detailing how
they feel about the flu and how it can affect their everyday lives.
-- Pulmicort Respules - Silver Communicator Award
Cadient Group's Pulmicort Respules campaign was honored in the Video or
Motion Graphics category. For this branded Web site for AstraZeneca's
Pulmicort Respules, Cadient Group created four videos of "caregiver
ambassadors" for the site, each of whom shares a specific story about
managing a child's asthma and provides more information about the
seriousness of asthma and the need for caregivers to proactively
control their child's asthma.
-- EveryDAY Kidz - Silver Communicator Award
Cadient Group's EveryDAY Kidz campaign for AstraZeneca received the
award in the Pharmaceuticals category. This Web site was designed to
increase awareness of pediatric asthma, and stimulate and facilitate
discussions between parents and their children about the management of
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