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Cadient Group Recognized with Five Awards at 14th Annual Communicator Awards
Date:6/18/2008

nch campaign in the Pharmaceuticals category. Vyvanse.com is a Web

site focused on the prescription medicine Vyvanse, a once-daily

treatment for attention-deficit/hyperactivity disorder (ADHD), that

provides an interactive resource for ADHD patients interested in

learning more about the how to deal with the disorder and how Vyvanse

can help.

-- Fluflix.com - Silver Communicator Award

Cadient Group and Novartis Vaccines and Diagnostics FluFlix Vaccine

Awareness Contest received the award in the Viral category. Novartis

Vaccines trusted the Cadient team to leverage the power of Web 2.0 and

the user-generated content of YouTube.com to educate audiences about

influenza and to activate audiences to learn more about vaccination to

help protect themselves and loves ones. The contest encouraged online

users to develop, produce, and submit a two-minute video detailing how

they feel about the flu and how it can affect their everyday lives.

-- Pulmicort Respules - Silver Communicator Award

Cadient Group's Pulmicort Respules campaign was honored in the Video or

Motion Graphics category. For this branded Web site for AstraZeneca's

Pulmicort Respules, Cadient Group created four videos of "caregiver

ambassadors" for the site, each of whom shares a specific story about

managing a child's asthma and provides more information about the

seriousness of asthma and the need for caregivers to proactively

control their child's asthma.

-- EveryDAY Kidz - Silver Communicator Award

Cadient Group's EveryDAY Kidz campaign for AstraZeneca received the

award in the Pharmaceuticals category. This Web site was designed to

increase awareness of pediatric asthma, and stimulate and facilitate

discussions between parents and their children about the management of


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SOURCE Cadient Group
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