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Cadient Group Recognized with Five Awards at 14th Annual Communicator Awards
Date:6/18/2008

Multiple Cadient Group campaigns honored for creative excellence by

communications professionals

WEST CONSHOHOCKEN, Pa., June 18 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today that it has been recognized with five awards at the 14th Annual Communicator Awards. The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The awards program honors the best in advertising, corporate communications, public relations, and identity work for print, video, interactive, and audio. Cadient Group received five Silver Communicator Awards across multiple categories.

"These awards serve as great validation of the unique collaborative relationships we enjoy with our clients and the high quality of work which results from these partnerships," said Stephen Wray, president and CEO, Cadient Group. "We're honored to have these campaigns recognized by The Communicator Awards. This distinction serves as a powerful testament to the meaningful experiences that have become synonymous with Cadient Group campaigns."

Cadient Group received the following Communicator Awards:

-- Lialda - Silver Communicator Award

Cadient Group was recognized for its work with Shire US, Inc.'s Lialda

Web site, which offers information, tools, and resources for people

with the chronic condition Ulcerative Colitis (UC), a type of

Inflammatory Bowel Disease. The overall goal of the site is to provide

UC patients, their caregivers, and their loved ones with a convenient,

user-friendly resource to help them better understand their condition,

UC treatment options, available tools, and support programs.

-- Vyvanse, ADHD - Silver Communicator Award

Cadient Group was honored for its work on Shire US, Inc.'s Vyvanse

launch campaign in the Pharmaceuticals category. Vyvanse.com is a Web

site focused on the prescription medicine Vyvanse, a once-daily

treatment for attention-deficit/hyperactivity disorder (ADHD), that

provides an interactive resource for ADHD patients interested in

learning more about the how to deal with the disorder and how Vyvanse

can help.

-- Fluflix.com - Silver Communicator Award

Cadient Group and Novartis Vaccines and Diagnostics FluFlix Vaccine

Awareness Contest received the award in the Viral category. Novartis

Vaccines trusted the Cadient team to leverage the power of Web 2.0 and

the user-generated content of YouTube.com to educate audiences about

influenza and to activate audiences to learn more about vaccination to

help protect themselves and loves ones. The contest encouraged online

users to develop, produce, and submit a two-minute video detailing how

they feel about the flu and how it can affect their everyday lives.

-- Pulmicort Respules - Silver Communicator Award

Cadient Group's Pulmicort Respules campaign was honored in the Video or

Motion Graphics category. For this branded Web site for AstraZeneca's

Pulmicort Respules, Cadient Group created four videos of "caregiver

ambassadors" for the site, each of whom shares a specific story about

managing a child's asthma and provides more information about the

seriousness of asthma and the need for caregivers to proactively

control their child's asthma.

-- EveryDAY Kidz - Silver Communicator Award

Cadient Group's EveryDAY Kidz campaign for AstraZeneca received the

award in the Pharmaceuticals category. This Web site was designed to

increase awareness of pediatric asthma, and stimulate and facilitate

discussions between parents and their children about the management of

the disease.

Founded by communication professionals over a decade ago, The Communicator Awards received over 8,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.


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SOURCE Cadient Group
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