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CMR Institute: Education Key to Physician/Representative Relationship
Date:7/10/2008

d a greater understanding of the business of healthcare is a critical tool in helping pharmaceutical representatives make a more valuable contribution to the physician and ultimately to the patient," he adds.

Dutton says CMR Institute's 2007 research, which included physician focus groups and quantitative surveys, showed that more than 90 percent of physicians saw pharmaceutical representatives and placed a high value on well-educated representatives who demonstrate a high level of scientific and disease state knowledge.

CMR Institute was founded in 1966 by physicians in response to a need for increased therapeutic knowledge and industry expertise, and has educated more than 150,000 representatives from the nation's top pharmaceutical companies.

CMR Institute is an independent not-for-profit 501(c)3 organization that has provided advanced education and certification and set national standards for industry pharmaceutical representatives for 42 years. Its courses and certification programs are developed by leading industry experts and distinguished healthcare professionals from prestigious universities and academic medical centers, and include content in areas such as science, disease management, ethics and business. CMR Institute's not-for-profit status allows it to continually invest its resources in its curriculum to realize its mission, which is to advance knowledge to enhance healthcare. For a virtual visit to CMR Institute, see http://www.cmrinstitute.org.


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