HARBIN, China, Oct. 20 /Xinhua-PRNewswire-FirstCall/ -- China Yingxia International, Inc. (OTC Bulletin Board: CYXI) ("China Yingxia" or "the Company"), a leading provider in the health and nutritional food industry engaged in the development, manufacture and distribution of nutritional food products, dietary supplements, and raw cactus plants in the People's Republic of China ("PRC"), today announced that the Company's Chief Financial Officer Ren Hu was interviewed by the Wall Street Transcript to discuss the Company's growth strategy involving its organic and health food business. The interview was published October 20, 2008.
In the interview, Mr. Hu stated that the demand for organic and health food in China is propelled by the increasing disposable income of Chinese urbanites, along with concerns over food safety. China Yingxia has actively focused on growing its nutritional food segment to address this demand. The recent acquisition of a soy milk production facility in Shanghai was a step in this direction, as it equipped the Company with advanced food processing technology for the production of soy milk and soy yogurt.
On addressing the recent scandal involving contaminated cow's milk in China, Mr. Hu considered it to be an opportunity for China Yingxia, since the Company's products are soybean based milk and yogurt, while the majority of the tainted products were derived from cow's milk. The Company's integrated business model and rigid quality control procedures also prevent harmful substances from entering the production process. Soy milk is believed to have more health benefits and a scandal like this may urge more consumers to look for alternatives to cow's milk. China Yingxia will start a marketing campaign to position the Company's organic and health food products attractively to the consumers.
"China Yingxia follows two main strategies to expand its market," Mr. Hu stated in the interview. "The first is to expand the distribution network by adding more stores via proper marketing campaigns and promotions. The second strategy is to grow through acquisitions to break geographical barriers."
About China Yingxia International, Inc.
China Yingxia International, Inc., through its 100%-owned subsidiary, Harbin Yingxia Industrial Group Co., Ltd. ('Yingxia'), is primarily engaged in the development, production and sales of health food products in China. Yingxia is located in the Province of Heilongjiang, Peoples Republic of China. Yingxia's products include soybean-based foods and drinks, longgu golden millet enriched products, organic rice products, raw cacti, cactus and other herbal-based supplements, cosmetics, personal care products, and Nestle products.
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For more information, please contact:
Mr. Ren Hu
Chief Financial Officer
China Yingxia International, Inc.
Investor Relations Contact:
Mr. Crocker Coulson
CCG Investor Relations
|SOURCE China Yingxia International, Inc.|
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