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BulletinHealthcare a TOP 10 “Most Innovative Company” of 2012 According to Pharma Marketing Publication PM360
Date:1/4/2013

Parsippany, N.J. (PRWEB) January 04, 2013

PM360 recently announced the winners of Pharma’s Outstanding Innovators of 2012. BulletinHealthcare – along with nine other firms that are taking pharma marketers into the future – was awarded “most innovative company” based on submissions from hundreds of companies. Awards were also given for innovative divisions, people and products/services.

In an introduction to the 32-page Innovators section of the December issue, PM360 offered this advice from management guru Peter Drucker: “If you want something new, you have to stop doing something old.” Most innovators took this advice to heart, tending to ignore the way things have always been done and finding new ways to do them better.    

BulletinHealthcare has found a better way for pharma brands to target HCPs for key communications. The company – a division of Bulletin News, which provides intelligence briefings to the White House, Congress and Fortune 500 CEOs – formed partnerships with 25 leading medical associations to provide daily custom eNewsBriefings to their 552,000 members as a valued member benefit. The briefings are emailed by 8 a.m. each morning after medical editors distill and summarize key specialty-specific news overnight.

According to Director of Marketing Jim McDonough, “The associations continually tell us how their members look forward to the daily updates and appreciate being able to view them equally well on their mobile phones, tablets, and desktop computers. The eNewsBriefings are truly a trusted reso
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Source: PRWeb
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