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Breakthrough e-display means electronics with high speed, high readability and low power usage
Date:10/5/2010

video. Devices like cell phones and iPads will require much less power and will be readable even in bright sunlight.

He estimated consumers will likely first see it in action as grocery-store shelf labels and advertising displays in about three years' time.

Currently, liquid-crystal displays are attached to some grocery-store shelves, providing product and price information. These run on battery power; however, the batteries are insufficient to meet the LCDs' high power requirements. So, their brightness levels are insufficient to attract shoppers' attention. Stores still attach paper labels to them in order to indicate sale items or barcodes with eye-catching brightness.

Rudolph said that by substituting the UC-developed electrofluidic e-Display technology, these shelf-label devices would become bright and eye-catching. Given the frequency with which shelf labels are updated, the store labels should then operate for at least five years without the need for battery replacement.


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Contact: M.B. Reilly
reillymb@ucmail.uc.edu
513-556-1824
University of Cincinnati
Source:Eurekalert  

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