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Brazil's top automakers to distribute 2 million copies of the 'Ethanol Handbook' in partnership with the Brazilian Sugarcane Industry Association
Date:4/16/2009

-fuel models in Brazil, which run on any proportion of gasoline or ethanol. The company projects that 60% of cars on the road in Brazil by 2012 will be flex-fuel.

Beyond its benefits in the fight against global warming and climate change, ethanol is a major economic development tool in Brazil, where the sugarcane industry employs about 850,000 people. Strong economic development in locations where the industry is more active was also mentioned at the news conference, as well as the fact that ethanol is gradually becoming an important export product for Brazil. Since the launch of the country's ethanol program in the 1970s, ethanol production and use has also reduced Brazil's oil imports by more than US$80 billion.

Representing Fiat at the partnership launch, the company's institutional relations manager, Marcus Vinicius Aguiar, described flex-fuel cars as a source of pride for the Italian automaker: "We are constantly visited by groups from various parts of the world in search of a technology we control, to try and implement it in their own countries."

"Volkswagen has always been a firm believer in the use of ethanol as a motor fuel, and clearly Brazil's program is the most successful in the world when it comes to commercial scale production and use of a biofuel," added the German auto giant's institutional relations director, Antonio Megale.

Speaking for Ford, media relations manager Celio Galvao described the handbook as a useful description of the clear advantages of Brazilian ethanol. "We plan to translate it to English and distribute copies to Ford operations around the word, so more people can access the information and have a better grasp of the economic and environmental impacts of ethanol use," he concluded.

Prior to the agreement with the automakers, UNICA had already distributed over a million of its handbooks in 2008 as inserts in major publications and through ot
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SOURCE Brazilian Sugarcane Industry Association (UNICA)
Copyright©2009 PR Newswire.
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