Brazil's top automakers to distribute 2 million copies of the 'Ethanol Handbook' in partnership with the Brazilian Sugarcane Industry A... ( SAO PAULO April 16 /- Starting in...)

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Brazil's top automakers to distribute 2 million copies of the 'Ethanol Handbook' in partnership with the Brazilian Sugarcane Industry Association

Date:4/16/2009

SAO PAULO, April 16 /PRNewswire/ -- Starting in May, buyers of all flex- fuel vehicles manufactured in Brazil by Fiat, Ford, General Motors and Volkswagen will find extra reading material in the glove compartment of their new cars. Along with the owner's manual, they'll receive the Ethanol Handbook, a concise, to-the-point overview of the advantages of using ethanol instead of gasoline, produced by the Brazilian Sugarcane Industry Association (UNICA).

The unique partnership, described as "historic" by UNICA president and CEO Marcos Jank, was launched with a news conference at UNICA headquarters in Sao Paulo on Wednesday, April 15. "Ethanol points to a more secure energy future for the world, and Brazil has the technology and is applying it successfully, which makes for a significant contribution to reduce greenhouse gas emissions. The quality of Brazilian ethanol has been verified by numerous independent studies from solid, credible organizations the world over. Quite simply, it is the best commercially available option in terms of renewable fuels today," Jank said at the launch.

Produced in 2008 as part of UNICA's annual advertising campaign, the handbook focuses on gains from the large-scale production and use of ethanol in Brazil as an alternative to gasoline. These go far beyond a sharp price advantage in favor of ethanol, which traditionally has been the main reason behind its success in Brazil. Various studies quoted in the handbook, from sources like the International Energy Agency, show that using ethanol instead of gasoline reduces emissions of greenhouse gases by up to 90%.

"When UNICA contacted us about this partnership, we embraced the idea with a great deal of enthusiasm. It's an opportunity to publicize the environmental benefits of Brazilian ethanol," said Jaime Ardila, president of General Motors for Brazil and the Mercosur countries. He added that GM currently offers 20 flex
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Brazil's top automakers to distribute 2 million copies of the 'Ethanol Handbook' in partnership with the Brazilian Sugarcane Industry A...( SAO PAULO April 16 /- Starting in...)