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Booshoot Founder & CEO Jackie Heinricher Honored as Visionary Entrepreneur by Martha Stewart
Date:10/9/2009

SEATTLE, Oct. 9 /PRNewswire/ -- Booshoot (www.booshoot.com) today announced that its founder Jackie Heinricher has been chosen as the winner of Martha Stewart "Dreamers Into Doers" program - an honor recognizing visionary, entrepreneurial women who have turned their passions into a successful for-profit or non-profit career.

Chosen from thousands of nominees, Heinricher received recognition in the for-profit category for her innovative and groundbreaking work related to bamboo. In addition to receiving a $10,000 prize, Heinricher will be featured on 'The Martha Stewart Show' airing on Friday October 9, 2009 (check local listings). Erin Slater, executive director of Indianapolis-based College Mentors, was the non-profit winner. The two women will also be showcased online at www.marthastewart.com and in the December issue of Martha Stewart Living magazine on-stands November 16.

"It's been a long and sometimes challenging journey to build and grow Booshoot over the past decade," says Heinricher. "But the recognition and validation which come with winning an honor such as this - especially from a successful entrepreneur like Martha Stewart - is just tremendous."

After nine years of intensive scientific research, Heinricher's biotechnology company Booshoot grew the first bamboo plants by tissue culture in test tubes in 2004. This breakthrough instantly transformed the plant from a backyard ornamental to an economic powerhouse with the potential to be grown on a mass scale domestically and the ability to compete worldwide in the pulp, paper, textile and hardwood markets. Today, Booshoot is the largest supplier of bamboo plants worldwide.

Booshoot's patent-pending technology is significant because bamboo is not only in high demand as a renewable resource for floors, clothing and more but it is also a threatened species. According to a United Nation's report, as many as half the world's woody bamboos may be on their way to extinction because of current high demands - a trend Booshoot hopes to reverse. What may be most exciting about the breakthrough, though, is bamboo's ability to fight climate change like no other plant on earth. By sequestering carbon at four times the rate of a stand of trees of similar size, bamboo helps rid our atmosphere of harmful CO2 in an unprecedented way.

With growing awareness of bamboo's potential, Heinricher's work is raising interest throughout the global agriculture sector, from the U.S. and South America to Asia and Africa. Heinricher is also a founding member of Bamboo Now!, (www.bamboonow.us), a coalition of business owners, academics, climate experts, agriculture leaders, and others who recognize the need to promote the sustainable cultivation of bamboo in the United States and across the world.

In addition to 'The Martha Stewart Show', Heinricher and Booshoot have been featured in the New York Times, Reader's Digest, The Seattle Times, on National Public Radio and many other national news outlets. She and her husband live in Anacortes, Wash. where they maintain a beautiful and species-diverse seven-acre bamboo garden.

For more information on "Dreamers Into Doers" visit www.marthastewart.com/dreamers.

About Booshoot

Booshoot is a biotechnology company based in Mount Vernon, Wash. Its breakthrough tissue culture technology is transforming bamboo from a backyard ornamental to an economic powerhouse with the potential to compete worldwide in the pulp, paper, textile and hardwood markets. For more information visit: www.booshoot.com.

SOURCE Booshoot


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SOURCE Booshoot
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