nd, worn on the upper left arm;
o An Online Activity Manager - which allows users to set and track goals, as well as monitor progress;
o And an optional Display, which gives the user minute-to-minute updates on their data, without "plugging in."
"Helping users meet their fitness goals and reducing the impact that obesity-related disorders and diseases have on our healthcare system have been an ongoing focus of BodyMedia since it was founded in 1999," said Tom Futch, VP of Sales and Marketing. "Our relationship with Dick's Sporting Goods allows BodyMedia to extend our expertise and make our products available directly to consumers who are ready to make positive changes to their health."
BodyMedia has a proven track record in health and weight management. Their SenseWear® BMS and WMS products are behavior therapy solutions used by the world's leading obesity, nutrition and exercise research clinicians to help patients manage metabolic disorders.
GoWear® fit retails for $199. Subscription rates for the Online Activity Manager are between $6.95/month and $12.95/month, and are available at www.gowearfit.com. The optional display retails for $99.
About BodyMedia, Inc.:
Founded in 1999, BodyMedia, Inc. is a pioneer in developing wearable body monitoring systems that are designed to help people lose weight, improve performance, and live a healthier lifestyle. Our patented multi-sensor technology has been adapted for a variety of markets -- consumers, health and fitness clubs, corporate wellness programs, and healthcare practitioners - enabling us to deliver validated products that monitor calories, steps, amount of physical activ
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