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BodyMedia, Inc. Launches GowearFit, the First Direct-to-Consumer Lifestyle and Calorie Management System
Date:11/20/2008

Innovative consumer lifestyle and calorie management product is a hot holiday gift for 2008. Now available through Dick's Sporting Goods stores.

Pittsburgh, PA (Vocus) November 20, 2008 -- BodyMedia, Inc., a pioneer in developing wearable body monitoring systems, today announced the launch of GoWear® fit - a lifestyle and calorie management system that helps consumers monitor their body and improve their health. GoWear® fit is now available through a distribution network that includes Dick's Sporting Goods retail locations nationwide, Dick's Sporting Goods.com, and gowearfit.com.

Different from a simple pedometer, accelerometer or heart rate monitor, GoWear® fit is a lifestyle and calorie management system that tracks five key physical characteristics that can directly affect your health -- number of steps taken, amount of calories burned, amount of physical activity, and sleep duration and efficiency. No other comfortable, convenient, continuous body-monitoring products can measure physical activity and calories burned with BodyMedia's level of accuracy, which is more than 90%.

Worn comfortably on the upper left arm, GoWear® fit's patented multi-sensor technology "reads" your body and its unique characteristics. So now, from gym exercise to preparing dinner, spinning class to mowing the lawn, Gowear® fit helps users measure, adopt and maintain positive lifestyle changes. It is easy to use and keeps users motivated.

The GoWear® fit system has three components:
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