Navigation Links
Biomedical Research Organization Launches Groundbreaking National TV Campaign

The ResearchSaves campaign is designed to educate Americans about biomedical research

WASHINGTON, Sept. 16 /PRNewswire-USNewswire/ --The Foundation for Biomedical Research (FBR) announced today it has launched a one-year national animal research education campaign. Since 2004, public support for humane animal research to advance human and animal health has fallen 10 points. The ResearchSaves campaign is designed to counter this drop in public support for biomedical research.

"As we went out and talked with the public, we realized many people truly don't understand why animals are such a critical part of the scientific process. There is so much misinformation, people don't appreciate that whether they're waiting for the H1N1 vaccine to avoid becoming victims of the flu pandemic or taking a high blood pressure medication, they are beneficiaries of animal research. ResearchSaves is designed to correct any misconceptions people might have about biomedical research and to simply explain that animal research is sound, humane, and necessary to save lives," said Frankie Trull, president of FBR.

Jennifer Strickland is the ResearchSaves national campaign chairwoman. Strickland, who is featured in the campaign's award-winning TV spot, studies human breast cancer in rodents and is herself, a five-year breast cancer survivor. "ResearchSaves is a powerful tool to help Americans of all ages understand that scientists really are working around the clock to solve dreadful diseases like cancer, Parkinson's, Alzheimer's and diabetes," said Strickland.

After a 90-day pilot market test, FBR successfully moved public opinion with the ResearchSaves campaign. FBR hopes to replicate its success on a national scale with its television spots, targeted outdoor billboard advertising, a daily radio broadcast, a new physician's "waiting room" magazine, the website and a comprehensive social marketing presence. In just the first three weeks of the ResearchSaves campaign, more than 800 TV spots on 19 national networks have aired, earning more than 18 million TV household impressions. The multi-million dollar ResearchSaves campaign is supported by the nation's leading academic institutions, non-profit organizations, including hospitals and patient advocacy groups, and healthcare corporations, as well as thousands of individual donors. To learn more about the ResearchSaves campaign contact FBR at or 202-457-0654.

Chartered in 1981, FBR is the nation's oldest and largest advocates for humane and responsible biomedical research. FBR is a full-service, 501(c)(3) advocacy and educational organization delivering marketing, campaign communications, advertising, print, design and television production all in-house.

For more information visit

SOURCE ResearchSaves
Copyright©2009 PR Newswire.
All rights reserved

Related biology technology :

1. Serica Technologies Expands Facilities in Massachusetts, Combines State-Of-The-Art Textile Engineering and Biomedical Manufacturing
2. CryoLife Signs Distribution Agreement for Inclusion of BioGlue(R) Surgical Adhesive in Hernia Repair Kit with Proxy Biomedical Surgical Meshes
3. Verax Biomedical Receives 510 (k) Clearance from FDA for Platelet PGD Test
4. SLIM Search, Inc. Sponsors Next Generation Sequencing Conference for the Biomedical Market
5. NCIIA Announces Launch of 4th Annual Student Biomedical Innovation Competition
6. New Scientists Boost Disease-based Research at Boston Biomedical Research Institute
7. Foundation for Biomedical Research Board Chairman Awarded Congressional Gold Medal
8. Crux Biomedical Announces First Successful U.S. Implant of Its New Retrievable Inferior Vena Cava (IVC) Filter
9. Environmental Tectonics Corporations BioMedical Division Announces New Contract
10. Avery Biomedical Devices, Inc. Appoints Elefteriades to its Board of Directors
11. Verax Biomedical Receives ISO Certification
Post Your Comments:
(Date:6/24/2016)... ... 24, 2016 , ... While the majority of commercial spectrophotometers and fluorometers use ... 6000i models are higher end machines that use the more unconventional z-dimension of 20mm. ... from the bottom of the cuvette holder. , FireflySci has developed several Agilent ...
(Date:6/23/2016)... 2016   Boston Biomedical , an industry ... to target cancer stemness pathways, announced that its ... Drug Designation from the U.S. Food and Drug ... including gastroesophageal junction (GEJ) cancer. Napabucasin is an ... cancer stemness pathways by targeting STAT3, and is ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... and Mold) microbial test has received AOAC Research Institute approval 061601. , “This ... introduced last year,” stated Bob Salter, Vice President of Regulatory and Industrial Affairs. ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... today announced the launch of the Supplyframe Design Lab . Located in ... to explore the future of how hardware projects are designed, built and brought ...
Breaking Biology Technology:
(Date:6/16/2016)... 16, 2016 The global ... to reach USD 1.83 billion by 2024, according ... Inc. Technological proliferation and increasing demand in commercial ... to drive the market growth.      ... The development of advanced multimodal techniques for biometric ...
(Date:6/9/2016)... June 9, 2016  Perkotek an innovation leader in attendance control systems is proud ... work hours, for employers to make sure the right employees are actually signing in, ... ... ... ...
(Date:6/7/2016)... June 7, 2016  Syngrafii Inc. and San ... relationship that includes integrating Syngrafii,s patented LongPen™ eSignature ... This collaboration will result in greater convenience for ... union, while maintaining existing document workflow and compliance ... ...
Breaking Biology News(10 mins):