The campaign highlights leading organizations across the northwestern United States and western Canada. Each company's brand is added to an electronic and printed campaign map that is promoted online as well as at industry events and career fairs.
"The nine BioSpace Hotbed campaigns represent a unique opportunity for industry businesses to showcase their brands, location and geographic significance," said Mike Tansey, chief executive officer at onTargetjobs, the parent company of BioSpace. "We're proud to showcase this emerging life science region and connect thousands of specialized professionals through the program's promotions and resources."
BioForest is part of a series of Hotbed campaigns hosted on individual BioSpace web pages. The 2012 campaign includes Alder Biopharmaceuticals Inc., Blue Heron Biotechnlogy, Genentech, Gilead Sciences, Lab Connect LLC, Novo Nordisk, SGS Life Science Services and
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