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BioMed Realty Announces New Brand Identity
Date:8/8/2012

SAN DIEGO, Aug. 8, 2012 /PRNewswire/ -- BioMed Realty Trust, Inc. (NYSE: BMR) today unveiled a new brand identity that highlights the company's commitment to the life science industry by delivering state-of-the-art laboratories and office spaces to meet the unique needs of its tenants. The brand identity features an energetic new look comprised of a monogram logo in the stylized shape of the company's initials and NYSE ticker symbol, BMR, and a new tagline, Discover here™.

"BioMed Realty has experienced tremendous growth since our inception in 2004 through an unwavering dedication to our tenants and the leveraging of our specialty expertise in life science real estate to build valuable relationships that enable successes in the life science industry," said Alan D. Gold, the company's Chairman and Chief Executive Officer. "Our refreshed logo is inspired by a monogram which represents the heritage of a proven and pioneering business model executed by our skilled employees, the pride of ownership of our premier properties across the core U.S. life science markets and now Europe, and the values we share with our life science partners. To complement our modernized logo, we are pleased to introduce a new tagline, Discover here, which succinctly communicates the essence of our brand story and aspirations."

The monogram's interlocking letters symbolize BioMed Realty's innovative approach in support of its tenants' ongoing research and reflect the personal interaction and close relationships forged with tenants since the company was founded eight years ago. The tagline highlights the groundbreaking advancements in life science research occurring at BioMed Realty's properties, while inviting investors and life science professionals to learn how the company consistently creates long-term value.

Beginning today with the launch of a rebranded website at '/>"/>

SOURCE BioMed Realty Trust, Inc.
Copyright©2012 PR Newswire.
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