Arlington, VA (PRWEB) July 16, 2013
In BioInformatics LLC’s recent market report, Life Science Instruments: Brand Performance, it was found that two-thirds of the respondents feel that the instrumentation brands they use perform very well. Just over half of the respondents report that they really like the brand and that the brand frequently exceeds their expectations. According to the study, performance is the most important attribute that drives customer satisfaction.
Performance, usability, and ease-of-use are all features that can tip the balance between one model of equipment or instrumentation and another or from one brand to another, according to key findings from the report. BioInformatics LLC’s brand promotion analysis assesses the relationship of 10 features of instrumentation brands to customer loyalty within the life science instrumentation supplier ecosystem and provides a baseline for supplier specific comparisons.
"There is a one-to-one relationship between the overall level of satisfaction with how the instrumentation from a certain brand performs and the likelihood that a user will recommend that specific brand to a colleague," says Robin Rothrock, Ph.D., Director of Publications at BioInformatics LLC. Dr. Rothrock adds: "Thus, overall satisfaction with those features that are most important to customers, coupled with a customer’s emotional bond to a brand, drives customer loyalty."
The following companies were individually profiled in this report:
Roche Applied Science
To learn more about Life Science Instruments: Brand Performance (13-005), a complimentary Report Brochure is available at:
ABOUT BIOINFORMATICS, LLC
BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 73,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.
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