Arlington, VA (PRWEB) January 30, 2013
BioInformatics LLC will host a free webcast for life science manufacturers and suppliers. The Product Manager’s Toolkit will discuss the various stages of new product development and how to optimize available market research tools in each.
Leading life science instrument companies have overhauled their product innovation processes, incorporating the critical success factors discovered through best practice research, in the form of a Stage-Gate new product development process. According to several independent research studies (i.e. Product Development & Management Association, AMR Research, Booz-Allen Hamilton, etc.) between 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market.
To manage risk, the parallel activities in each stage must be designed to gather vital information - technical, market, financial, operations - in order to drive down the technical and business risks. Each stage costs more than the preceding one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed.
This webcast will provide insights about market research tools that can optimize each stage of the new product development process while minimizing risk.
In this presentation, life science supplier companies will be able to:
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