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BioInformatics LLC Webcast – The Life Science Product Manger’s Toolkit

Arlington, VA (PRWEB) January 30, 2013

BioInformatics LLC will host a free webcast for life science manufacturers and suppliers. The Product Manager’s Toolkit will discuss the various stages of new product development and how to optimize available market research tools in each.

Leading life science instrument companies have overhauled their product innovation processes, incorporating the critical success factors discovered through best practice research, in the form of a Stage-Gate new product development process. According to several independent research studies (i.e. Product Development & Management Association, AMR Research, Booz-Allen Hamilton, etc.) between 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market.

To manage risk, the parallel activities in each stage must be designed to gather vital information - technical, market, financial, operations - in order to drive down the technical and business risks. Each stage costs more than the preceding one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed.

This webcast will provide insights about market research tools that can optimize each stage of the new product development process while minimizing risk.

In this presentation, life science supplier companies will be able to:

  • Find out when to deploy various market research tools in the new product development cycle.
  • Learn advantages of specific tools in each stage.
  • Identify low-cost options when budget is an obstacle.
  • Learn about a new, low-cost tool that you can use to do a "gut check" to validate or disprove assumptions at any stage of development.

Prepared by BioInformatics LLC exclusively for life science product and marketing managers, this webcast will take place on:

February 6, from 1PM-2PM Eastern Standard Time.
To register for The Product Managers’ Toolkit, click on the following link:

Click here to reserve your seat.


BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 70,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

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Source: PRWeb
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