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BioInformatics LLC New Product Launch – RateMyProduct, a Quick Turnaround Product Assessment Tool for Life Science Suppliers
Date:12/11/2012

ARLINGTON, VA (PRWEB) December 11, 2012

BioInformatics LLC, life science industry market research experts, announces the launch of RateMyProduct™. RateMyProduct is an automated product assessment tool providing life science suppliers with customer feedback about their product concept, product or service.

RateMyProduct enables life science marketing and product managers to create an online presentation about a lab product or service, have it reviewed by a chosen target market and get an online report within 5 days. The automatically generated online report provides feedback from prospective customers on the following predictors of market success:

Market Receptivity
Innovation
Product Utility
Purchase Criteria
Pricing Appropriateness
Message Effectiveness
Overall RMP Score

“In addition to receiving a product evaluation, suppliers will receive comparisons of their results to industry averages,” says science analyst Nicole Camara, Ph.D. “Our proprietary scoring methodology is based on our experience with helping clients successfully launch and market hundreds of products over the years. Additionally, we’ve been working closely with product managers from multiple life science tools companies to maximize the value of RateMyProduct.”

Prospective customers who evaluate the products are drawn from The Science Advisory Board – an expert network of more than 71,000 scientists engaged in biological research, drug discovery and biopharmaceutical production.

“RateMyProduct has been designed to be flexible. Our methodology equally supports instrumentation and consumables, as well as new products and those already on the market,” says Bill Kelly, president of BioInformatics LLC. “Over the last few months, our c
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