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BioInformatics LLC [Webcast] – RateMyProduct™: Find Out Why Life Science Suppliers Are Using It, August 14, 2013
Date:8/13/2013

Arlington, VA (PRWEB) August 13, 2013

BioInformatics LLC, life science industry market research experts, will be holding a webcast to discuss RateMyProduct™. RateMyProduct is BioInformatics LLC’s proprietary lab product assessment tool that provides life science suppliers with customer feedback about suppliers’ instruments, consumables and services.

This free 30 minute webcast will take place on August 14, 2013 at 1PM EDT.

Register here.

RateMyProduct enables life science marketing and product managers to have products reviewed by selected target markets and get an online report within 5 business days. The automatically generated online report provides feedback from prospective customers on the following predictors of market success:

  • Market Receptivity
  • Innovation
  • Product Utility
  • Purchase Criteria
  • Pricing Appropriateness
  • Message Effectiveness
  • Differentiation
  • Overall RMP Score

Prospective customers who evaluate the products are drawn from The Science Advisory Board – an expert network of more than 73,000 scientists engaged in biological research, drug discovery and biopharmaceutical production.

“In our two decades of conducting market research on scientific markets, we have become adept at recognizing common pain points among product managers who are charged with bringing blockbuster products to market on a limited budget,” says Bill Kelly, president of BioInformatics LLC. “With RateMyProduct, we have created an automated tool to quickly and easily capture product performance
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