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BioInformatics, LLC Studies Trade Show Exhibition Strategies in the Life Science Market
Date:2/28/2008

s were asked to identify which conference organizers have the best exhibit halls. The American Association for Cancer Research and the Society for Neuroscience were ranked tops by both scientists and vendors; however, scientists and vendors reported different opinions with regard to 3rd and 4th place exhibit halls.

"While the top two choices were the same for both vendors and scientists, it's important to note that no single entity received the majority of votes for best exhibit hall," stated Dr. Zemlo. "Additionally, while write-in answers for the organizer of the best exhibit hall comprise 24% of vendors' answers, they constitute 41% of scientists' answers, reflecting the wide variety of conference options available to scientists."

This invaluable report provides suppliers and conference organizers with a roadmap for implementing a successful exhibition strategy. In "The Scientist Perspective" section, the beliefs and attitudes of 1,000 life scientists are featured, including how they select and why they attend scientific conferences as well as their expectations for exhibit halls. This section also provides information intended to help vendors attract scientists to their exhibit booths and tips to increase lead generation. In "The Vendor Perspective" section, marketing and sales executives from life science companies share their insights on how they select conferences to attend, exhibit and sponsor. This section also describes how vendors measure their conference ROI and how the emergence of new media may affect the future of trade show exhibiting.

"Conferences & Exhibits in the Life Sciences: What's Working Now" includes over 50 charts, tables and cross-tabulations of the survey data. For a complimentary Executive Summary of this report, please visit http://www.gene2drug.com/report/189/

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