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BioInformatics, LLC Studies Effective Strategies for Scientific Publishing in a Web 2.0 World
Date:12/1/2008

shers that understand this -- and adapt -- are already taking the lead.

"Our assessment is that publishers are well-placed to deliver social tools in a secure and trusted environment, but they also need to innovate tools that are more relevant, focused and easy to use," observes noted science writer Richard Grant, who served as a lead consultant on the report.

The time for "wait and see" is past; The Brave New World of Scientific Publishing provides the advantage required to anticipate and deliver on the needs of the modern scientist. "An organization must leverage its existing reputation to join -- and influence -- the online dialogue," notes Dr. Tamara Zemlo, Director of Syndicated Research and Analysis for BioInformatics, LLC. This report is a must-read for any company looking to remain competitive within the rapidly evolving scientific community.

The Brave New World of Scientific Publishing is based on 1,557 responses to a 37 question online survey fielded to The Science Advisory Board in May 2008. BioInformatics LLC sponsors this global online community of more than 40,000 scientists, physicians and healthcare professionals.

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 40,000 biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

    To purchase this report or for additional information, please contact:

    Mary Follin
    Director of Communications
    BioInformatics, LLC
    2111 Wilson Blvd., Suite 250
    Arlington
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