BioInformatics, LLC Studies Effective Strategies for Scientific Publishing in a Web...( ARLINGTON Va. Dec. 1 /- BioInformatic...)

ARLINGTON, Va., Dec. 1 /PRNewswire/ -- BioInformatics, LLC (http://www.gene2drug.com) -- the leading market research and consulting firm serving the life science industry -- announces the publication of its latest report, "The Brave New World of Scientific Publishing." Going beyond the original social media study published jointly in 2007 by BioInformatics and PJA -- an award-winning business-to-business advertising and marketing agency -- this report explores the impact of Web 2.0 and Social Media applications on traditional publishing methodologies, and provides insight on how to best embrace this new industry standard to maintain a leadership role within the scientific community.

An in-depth analysis of the opinions of over 1,500 life scientists, this report uncovers key findings about how scientists rely on the Web for research, collaboration and networking. Discussion boards, blogs, wikis video and podcasts -- scientists are learning how to employ Web 2.0 and social media tools to good effect. Additionally, the report indicates that reliance on traditional media as an information source is waning, while online collaborative tools are becoming increasingly valuable to today's researcher.

A North American Lab Director had this to say: "The traditional peer review system is too slow, outdated, becoming obsolete... articles should be published right away on the net, linked by aggregator sites so other scientists can review and post comments online. This would open peer review to a much wider audience (hundreds can comment instead of 3-4) and should improve the quality of science."

Findings reveal that traditional publishing models, while still viable, no longer stand alone as a way to thrive in a community of scientists who want more speed, more control and easier access to information than ever before. Plus, scientists want to be heard. Publi
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