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BioInformatics, LLC New Market Research Report – Life Science Instruments: Brand Performance

Arlington, VA (PRWEB) July 09, 2013

To help instrumentation suppliers evaluate brand performance and benchmark competitive standing, BioInformatics LLC’s upcoming market report, Life Science Instruments: Brand Performance, reveals scientists’ preferences with regards to the importance of various brand attributes. This primary research report will help suppliers evaluate instrumentation brand equity in terms of differentiation, relevance, quality, popularity and advantages.

Life Science Instruments: Brand Performance analyzes similarities and differences between brands to identify strengths and weaknesses of multiple brand attributes among major suppliers. Nineteen instrumentation suppliers are profiled with regards to brand health, brand differentiation, brand loyalty and other characteristics that drive the brand.

The following companies will be individually profiled in this report:

-AB Sciex
-Agilent Technologies    
-BD Biosciences
-Beckman Coulter
-Bio-Rad Laboratories
-Bruker Daltonics
-EMD/Merck Millipore
-GE Healthcare
-Life Technologies
-Molecular Devices
-Roche Applied Science
-Thermo Scientific

To learn more about Life Science Instruments: Brand Performance (13-005), a complimentary report brochure is available here:

Life Science Instruments: Brand Performance Report


BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 73,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

For more information contact:

Mary Follin
Manager, Marketing/Sales
BioInformatics, LLC
2111 Wilson Blvd., Suite 250
Arlington, VA 22201
703.778.3080 x13 (phone)

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