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BioIQ Supports American Heart Month to Raise Awareness About Heart Disease, the #1 Killer of Women
Date:2/6/2009

Discounted Cholesterol Test Kits Help Women Detect Serious Health Problems While Making Charitable Donations

SANTA BARBARA, Calif., Feb. 6 /PRNewswire/ -- Yes, the truth sometimes hurts. But when it comes to women's health, it's better to face the facts: one in four women in the United States dies of heart disease. Although significant progress has been made in increasing awareness among women, most people fail to make the connection between risk factors and their personal risk for developing heart disease.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080826/LATU074)

These sobering statistics have motivated BioIQ to offer 20 percent discounts on home test kits this February during American Heart Month, enabling women to screen for heart disease at home by conducting a complete lipid panel (HDL, LDL, Triglycerides, and Total Cholesterol). Half of the discount will be returned to the person ordering the test. The other half will be donated to non-profit groups helping to raise awareness about heart disease.

"Our goal is to give women a personal and urgent wakeup call about their risk for heart disease," said Justin Bellante, CEO of BioIQ. "We are encouraging women to take positive steps to improve their health. In the process, they will make a donation that helps other women across the country."

This special promotion coincides with Valentine's Day to encourage people to order test kits for their loved ones (men and women). Simply visit the BioIQ website and enter this promotion code into your shopping cart: HeartHealth09. BioIQ will ship a test kit to the specified address.

The recipient will follow the instructions to send a tiny blood sample to BioIQ's lab. It's safe, secure, and virtually painless - a tiny finger prick is all that is required. Lab results are presented via a secure, password-protected account.

Each BioIQ order also includes a free online health assessment to help people discover their risk factors for diabetes and heart disease. BioIQ users can track their health over time, print lab reports to share with their doctors, and maintain vital health records. Participants can also access the BioIQ Knowledge Center to learn more about healthy living.

According to the National Heart, Lung, and Blood Institute, eighty percent of women ages 40 to 60 have one or more risk factors for heart disease. Whatever a woman's age, she needs to take action to protect her heart health. All healthy adults should have their blood cholesterol levels checked at least once every five years. Diabetics and individuals with more than one risk factor should repeat the test more frequently.

About BioIQ

BioIQ (www.bioiq.com) develops and markets medical diagnostic solutions through corporate, institutional and direct-to-consumer channels. The company's affordable and innovative home test kits are commonly used to monitor or screen for diabetes, cancer, heart disease, kidney disease, thyroid disorder, osteoporosis, and other chronic health conditions. Complete information about BioIQ health screening programs can be downloaded here.


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