SCOTTSDALE, Ariz., Oct. 29 /PRNewswire-FirstCall/ -- BioAuthorize Holdings, Inc. and its wholly owned subsidiary BioAuthorize, Inc. (OTC Bulletin Board: BAZH), a high-tech voice biometric security company providing online payment authentication (You Are Your Voice(TM)), has re-seated its board of directors and restructured its executive management team for the purpose of enhancing the implementation of its newly developed biometric authentication services.
BioAuthorize, headquartered in Scottsdale, Arizona, is pleased to announce that Jeffrey Perry of Scottsdale, AZ has been appointed as a director of the company, Chief Financial Officer, and Chief Operations Officer effective October 7, 2008. L. Kim Garvey of Phoenix, AZ, also has been appointed a director of the firm.
"Given the current challenges in today's markets, I anticipate that our technology, process and infrastructure changes can provide us the ability to become a profitable enterprise in the near-term," said Yada Schneider, company CEO. "I also am very excited about the appointments of Jeff Perry and Kim Garvey. Both bring the strength and experience that the company requires to be successful. Perry and Garvey both have a proven, successful track record in their respective areas of expertise."
The company has recently completed a modification to its expected product offerings by providing e-commerce merchants the ability to use BioAuthorize voice biometric services to authenticate customer purchases using bank account, debit card or credit card payment methods while utilizing the merchant's existing merchant account and hardware, all without any need to add hardware cost to implement the service and helping to reduce fraud. The company is currently pursuing beta testing of the voice biometric authentication technology and expects to go live with the service during the first quarter of 2009.
By using the BioAuthorize service, a customer who makes an online
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