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Bio-Pharma Industry Improves Patient Outcomes Through Continuing Medical Education (CME)
Date:10/20/2008

CHAPEL HILL, N.C., Oct. 20 /PRNewswire/ -- With limited information on actual return on investment for expenditures toward support of Continuing Medical Education activities, pharmaceutical, biotechnology and medical device industry executives are anxious to understand the value of CME support and strategies for ensuring investments provide appropriate impact on healthcare practitioner behaviors and patient outcomes. In the recently published report by benchmarking firm, Best Practices, LLC, reviewing the CME support functions, benchmark respondents found significant opportunity for maximizing resources through centralization and innovative use of E-CME. Data from this study, "Educating the Market: Creating Value through Support of Continuing Medical Education," identified several key practices and metrics that can enable organizations to identify performance gaps and areas for improvement to better manage their CME support functions.

To view the study abstract or complimentary summary of the full report "Educating the Market: Creating Value through Support of Continuing Medical Education," click on the following link http://www3.best-in-class.com/rr971.htm .

In a benchmarking study that included such influential companies as AstraZeneca, Bristol-Myers Squibb, Genentech, Johnson & Johnson, Merck, Pfizer, Roche, Sanofi-Aventis and Wyeth, many key questions were covered, including:

-- What is the current landscape of continuing medical education (CME) in

North America and Europe?

-- What structural forms are used to deploy CME, optimize budgets & best

deliver content?

-- How rapidly is E-CME advancing?

-- What CME delivery channels are preferred?

-- What are the current trends and future directions of CME?

Among the key topics gathered in this report are:

-- Geographic delivery of CME

-- Structural management of CME

-- CME investment budgets for North America

-- CME investment budgets for Europe

-- CME investment staffing for North America

-- CME investment staffing for Europe

-- Mix of planned versus spontaneous CME investment

-- Functional responsibility for CME

-- Mix of CME delivery in North America (company directed versus 3rd

party, etc.)

-- Mix of CME delivery in Europe

-- Background & experience of CME employees

-- Tenure of CME employees

-- Mix of CME delivery modes for North America

-- Mix of CME delivery modes for Europe

-- Use of E-CME in North America & Europe

-- Effectiveness ratings for CME delivery activities in North America

-- Effectiveness ratings for CME delivery activities in Europe

For more information on this report, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. To access the full report or download a complimentary copy of the report summary, go to http://www3.best-in-class.com/rr971.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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