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Best Practice Database Supports Bio-Pharma Product Launch
Date:8/7/2008

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-- Educating the Market on New Mechanism of Action

-- Direct to Consumer (DTC) Communications

Metrics included in this report are:

-- Lifecycle Timeline

-- Brand Revenues

-- Disease Area Support Contributions

For more information on this study or the Best Practice Database, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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