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Best Practice Database Supports Bio-Pharma Product Launch
Date:8/7/2008

CHAPEL HILL, N.C., Aug. 8 /PRNewswire/ -- Bio-Pharma executives are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular in use of the on-demand benchmark repository known as the Best Practice Database ( http://www.BestPracticeDatabase.com ). Although documents from the database may be accessed and downloaded individually, many commercial and operations leaders have come to find outstanding value in membership to the database which not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A series of six case study analogs recently published to the database review various aspects of product launch, providing unique perspectives for understanding the strategies and tactics utilized by top bio-pharma companies to address commercial issues surrounding their products. One study, "Requip Case Study: Life Cycle Management -- Reinvigorating a Mature Brand," reviews the strategy and tactics utilized by GlaxoSmithKline for the Parkinson's indicated product, Requip/Adartrel, to manage the life and commercial success of the brand through re-branding for treatment of Restless Leg Syndrome (RLS).

For a complimentary summary from this case study, found in the Best Practice Database, "Requip Case Study: Life Cycle Management -- Reinvigorating a Mature Brand," click on the following link: http://www3.best-in-class.com/dr329.htm .

Key topic areas in the research include:

-- Coordinated Marketing Efforts

-- Patient Advocacy

-- Disease Awareness

-- Condition Branding

-- Market Preparation

-- Disease State Critical Success Factors

-- Managing Disease Perception

-- Educating the Market on New Mechanism of Action

-- Direct to Consumer (DTC) Communications

Metrics included in this report are:

-- Lifecycle Timeline

-- Brand Revenues

-- Disease Area Support Contributions

For more information on this study or the Best Practice Database, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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