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Best Practice Database Supports Bio-Pharma Product Launch
Date:8/7/2008

CHAPEL HILL, N.C., Aug. 8 /PRNewswire/ -- Bio-Pharma executives are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular in use of the on-demand benchmark repository known as the Best Practice Database ( http://www.BestPracticeDatabase.com ). Although documents from the database may be accessed and downloaded individually, many commercial and operations leaders have come to find outstanding value in membership to the database which not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A series of six case study analogs recently published to the database review various aspects of product launch, providing unique perspectives for understanding the strategies and tactics utilized by top bio-pharma companies to address commercial issues surrounding their products. One study, "Requip Case Study: Life Cycle Management -- Reinvigorating a Mature Brand," reviews the strategy and tactics utilized by GlaxoSmithKline for the Parkinson's indicated product, Requip/Adartrel, to manage the life and commercial success of the brand through re-branding for treatment of Restless Leg Syndrome (RLS).

For a complimentary summary from this case study, found in the Best Practice Database, "Requip Case Study: Life Cycle Management -- Reinvigorating a Mature Brand," click on the following link: http://www3.best-in-class.com/dr329.htm .

Key topic areas in the research include:

-- Coordinated Marketing Efforts

-- Patient Advocacy

-- Disease Awareness

-- Condition Branding

-- Market Preparation

-- Disease State Critical Success Factors

-- Managing Disease Perception'/>"/>

SOURCE Best Practices, LLC
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