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Best Practice Database Shares Best Practices in Biopharma Public Relations
Date:11/13/2008

3.best-in-class.com/dr339.htm" target="_new">http://www3.best-in-class.com/dr339.htm .

In a benchmarking study that included such influential companies as Abbott, AstraZeneca, Genentech, Johnson & Johnson, Novartis, Pfizer, and Wyeth, many key topics were covered, including:
-- PR strategies and tactics that are most effective at different

lifecycle stages

-- PR tools and calls-to-action that are most effective

-- Case studies that reveal effective PR practices

-- Web site resources that are most effective for consumers

-- Ideal budget ratios and performance measurements

-- Lessons learned and best practices

For more information on this study or the Best Practice Database, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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