Navigation Links
Baxa Corporation Wins Two Colorado BMA 2008 Gold Key Awards
Date:5/15/2008

ENGLEWOOD, Colo., May 15 /PRNewswire/ -- Baxa Corporation, a Denver-based manufacturer of medical devices for healthcare systems, has won two 2008 Business Marketing Association Gold Key Awards for its integrated direct mail campaign featuring the PadLock(R) Set-Saver product. One of Colorado's most highly acclaimed marketing competitions, the BMA Gold Key Awards were presented during a ceremony held on May 3rd at the Cable Center at the University of Denver. The 2008 BMA Gold Key Awards featured 47 award categories and competitions. More then 130 entries were received from Colorado's top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country. The Baxa PadLock campaign was selected for Best Integrated Campaign in the under $50,000 category, as well as Best Strategy among all of the business-to-business submissions.

The winning entry -- the PadLock Set-Saver product launch -- promotes this new product to an entirely new market for Baxa Corporation. The campaign focused on the product's features and benefits while providing a variety of different components for raising customer interest and awareness and promoting Baxa to this new market -- IV nurses. A 3-D mailer caught the attention of the intended audience with its metallic silver packaging and distinct PadLock green color scheme. An enclosed sample reinforced the product messaging and allowed the nurses to see exactly how the product works. The complete campaign was notably for its comprehensiveness, despite a very small overall budget.

"This campaign represented an opportunity to introduce the PadLock product and the Baxa brand to a new set of customers," notes Eric Brettillo, Director of Creative Services for Baxa Corporation. "I'm extremely proud of the efforts of the Marketing and Creative Services teams and we are honored to be recognized alongside the outstanding entrants for this year's BMA awards."

Among the campaign compo
'/>"/>

SOURCE Baxa Corporation
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related biology technology :

1. Pharmos Corporation to Present at the Rodman & Renshaw 5th Annual Global Healthcare Conference
2. Triple-S Management Corporation Appoints New Non-Executive Chairman to Board; Adds New Director
3. Genaera Corporation Announces First Quarter Financial Results
4. EUSA Pharma Completes Acquisition Of Cytogen Corporation
5. Pharmos Corporation Reports 2008 First Quarter Results
6. Alsius Corporation to Host First Quarter 2008 Financial Results Conference Call on May 15, 2008
7. Mac-Gray Corporation Announces First-Quarter 2008 Financial Results
8. MannKind Corporation Reports First Quarter Financial Results
9. Eisai Corporation of North America Announces Appointment of Cynthia Schwalm as President, Eisai Inc.
10. BioElectronics Corporation Receives Major Orders From Italian Distributor
11. Oxford Finance Corporation and Comerica Bank Provide $15 Million Loan Facility to VisualSonics Inc.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/19/2014)... , September 19, 2014 The ... Spain , available today on PharmaBoardroom.com ... the Eurozone crisis that rocked the Spanish economy in 2009, ... Spanish pharma community has remained pragmatic in times of trouble. ... is still the fifth biggest European market, and the general ...
(Date:9/18/2014)... -- About POCT POCT, also ... laboratory. It helps in making fast clinical decisions, ... POCT is gaining popularity due to the increasing ... diabetes, heart disease, and obesity. It is generally ... minimize errors during the diagnosis of patients. POCT ...
(Date:9/18/2014)...  Health Enhancement Products, Inc. (OTCQB: HEPI), a ... and metabolic processes, is pleased to announce the addition of ... Nola E. Masterson , a California ... September 17, 2014. "We,re very pleased and ... states Andrew Dahl , President and CEO. "She joins ...
(Date:9/18/2014)... 18, 2014 On Tuesday, Secretary of ... Jim Risch for National Lab Day on the Hill. ... the national laboratory system. Durbin and Risch also formally ... increase awareness of the reach of the national labs ... to address some of our nation's most pressing challenges. ...
Breaking Biology Technology:PharmaBoardroom Releases New Spain Pharmaceuticals Report 2PharmaBoardroom Releases New Spain Pharmaceuticals Report 3POCT Market in China 2014-2018 2Health Enhancement Announces New Board Member In Advance Of Annual Shareholder Meeting 2Lab Day Highlight Labs' Contribution to U.S. Competitiveness and Innovation 2Lab Day Highlight Labs' Contribution to U.S. Competitiveness and Innovation 3
... ... Medicine is set to revolutionize the healthcare industry. As our knowledge of genetics and ... , ... (PRWEB) May 18, 2010 -- The era of Personalized Medicine is set to revolutionize ...
... 18, 2010 Among more than 5000 poster,abstracts, Aprea AB has ... Oncology (ASCO) Meeting in Chicago . The,presentation will describe the scientific ... candidate APR-246. , , , ... Aprea,s drug candidate APR-246 belongs to a new class of ...
... NINGBO, China , May ... Ltd. (TAIJI),s FGD (Flue-gas desulfurization),technology was officially put into ... project, TAIJI chose to use steel slag as an ... desulfurization. In,comparison to the use of lime agents, the ...
Cached Biology Technology:Arrowhead Releases New Report Assessing State of Personalized Medicine Market 2Arrowhead Releases New Report Assessing State of Personalized Medicine Market 3Aprea to Present Phase I/II Trial Design 2Aprea to Present Phase I/II Trial Design 3TAIJI Announces Official Operation of Its Sintering FGD Project for Tangshan 2
(Date:9/18/2014)... No matter how many times it,s demonstrated, ... communicating creatures. , But by using a ... radically alter their behavior to suit their population. ... them are present, and act accordingly. , Once ... it may change from innocuous to pathogenic, or ...
(Date:9/18/2014)... Our genetic information is stored in DNA, tiny strands ... of our bodies. To express this genetic data, our ... the instructions into proteins that perform tasks in our ... new type of RNA molecule. Unlike all other known ... RNA. Although circRNA molecules are abundant, little has been ...
(Date:9/18/2014)... Americans across racial and ethnic groups describe losing ... their day-to-day life, more so than other conditions ... (57% of African-Americans, 49% of non-Hispanic whites, 43% ... which disease or ailment is the worst that ... African-Americans followed by AIDS/HIV. Hispanics and Asians ...
Breaking Biology News(10 mins):Researchers study vital 'on/off switches' that control when bacteria turn deadly 2Researchers study vital 'on/off switches' that control when bacteria turn deadly 3Scientists find how mysterious 'circular RNA' is formed, claim muscular dystrophy link 2Americans rate losing eyesight as having greatest impact on their lives 2Americans rate losing eyesight as having greatest impact on their lives 3
... breast cancer families with known genetic mutations do not all ... to a new international study involving the University of Melbourne. ... or BRCA2 are at least 10 times more likely to ... new study found that women who do not have a ...
... DARIEN, IL Poor sleep quality in both early ... of delivering preterm. A study published in the Nov. ... significant risk for preterm birth in women reporting sleep disruptions ... after medical risk factors and income levels were taken into ...
... MADISON During the past decade, voluntary contracts called ... land. Embodied in an agreement between landowners ... differing goals, structures and financial arrangements. As ... million acres, questions have multiplied. Are easements the most ...
Cached Biology News:Not all women in breast cancer families share high risk 2Poor sleep quality in first, third trimesters linked to preterm births 2For land conservation, formal and informal relationships influence success 2For land conservation, formal and informal relationships influence success 3
... Error-free cloning of BAC (100+kb), fosmid ... Greater insert stability than any othe BAC ... for high yields and easy recombinant DNA ... or transcription-free (pSMART VC) vectors for the ...
RABBIT ANTI GLYCINE...
Request Info...
... (CMV) pp65 Antigenemia Immunofluorescence Assay (IFA) is ... matrix protein pp65 of CMV in isolated ... Erythrocyte Lysis Buffer - ... mL of buffered ammonium chloride. (NH4CL) ...
Biology Products: