Navigation Links
Backe Digital-Brand-Marketing Blends Traditional Advertising with Expanded Digital Services
Date:11/11/2008

The move solidifies the company's core competencies in providing clients

with a "best of both worlds" approach to marketing challenges.

ARDMORE, Pa., Nov. 11 /PRNewswire/ -- Responding to client demands for online/offline integration, Backe Communications has officially rebranded itself as Backe Digital-Brand-Marketing, (http://www.backemarketing.com), a hybrid branding company and interactive agency based in suburban Philadelphia, PA.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081111/NETU124LOGO )

According to a recent survey by Sapient Consulting, over 50% of Chief Marketing Officers nationally seek "blended" agencies-agencies with roots in technology that can also offer traditional creative expertise.

"Today, clients want to integrate online and offline channels to keep their competitive edge and make the most of their resources," said John Backe, President and CEO of the hybrid branding company and interactive agency. "We're excited about working with clients who see the value of integrating offline and online media."

"By reframing ourselves as a digital brand marketing company, we're in a prime position to combine creativity and technology in new and unexpected ways," said Gary Kopervas, Chief Creative Strategist. Gary continues, "Today, success has a need for speed, agility and creativity. We're excited about working with clients who see the same opportunity as we do." To help support the expanded capabilities, Backe offers a set of strategic and creative tools. They include Backe Pathfinding(TM), a holistic brand discovery tool, MineSite(TM), an online research tool used to capture consumer insights, and IdeaMine(TM), a new idea incubator for naming and creative brand idea development. Backe's toolset also includes deep expertise in .NET web application development. In
'/>"/>

SOURCE Backe Digital-Brand-Marketing
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2

Related biology technology :

1. CellCyte Genetics Corporation Announces Launch of Comprehensive Web site Powered by PRNewswire Investor Room Backend Technology
2. Biotest Diagnostics Receives FDA Clearance for Full Line of Traditional Blood Bank Reagents
3. DRCs Metrigraphics Announces Family of Micro-Induction Coils for Implanted and Traditional Medical Applications
4. Genomics Likely to Replace Traditional Drug Therapies in Treating CHF
5. CBIU Signs Agreement with LGLY Advertising LTD
6. Move to AMITIZA Advertising Campaign Underscores the Power of Not Letting Chronic Constipation Slow People Down
7. ACIST Medical Systems Announces the Opening of Its New Expanded Corporate Headquarters in Eden Prairie, MN
8. Codexis, Arch Announce Expanded Collaboration
9. Palladian Muscular Skeletal Health (formerly Prism Health Networks) to Promote Collaborative, Expanded Practice Model at Major Insurance Conference in June
10. Tethys Bioscience Announces Expanded Availability of PreDx(TM) Diabetes Risk Test
11. HistoRx Announces Expanded Access of AQUA(R) Technology to 900+ Researchers at Dana-Farber/Harvard Cancer Center
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/2/2014)... 2014 Opertech Bio, Inc., a ... cost effective approach to sensory evaluation, today announced ... the U.S. Patent and Trademark Office, encompassing high-throughput ... , “Opertech’s taste evaluation technology called Microtiter Operant ... throughput system for rapid characterization of taste sensory ...
(Date:9/2/2014)... Md. , Sept. 2, 2014  Synthetic ... novel anti-infective biologic and drug candidates targeting specific ... today positive results from its final preclinical toxicology ... Administration (FDA) guidance, this bridging study was required ... candidate designed to prevent the devastating effects of ...
(Date:9/2/2014)... Massachusetts , September 2, 2014 ... to BioData,s research and lab management services  ... management service, is pleased to announce the appointment of ... Culot most recently served as VP Marketing and Business ... life science research and clinical applications. Previously, ...
(Date:9/1/2014)... 01, 2014 The Collaborative R&D ... report provides comprehensive understanding and unprecedented access to ... by the worlds leading life science companies. , ... of how and why companies enter collaborative R&D ... partner’s negotiated deals terms provides critical insight into ...
Breaking Biology Technology:Opertech Bio Receives U.S. Patent for High-Throughput Taste Evaluation Technology 2Synthetic Biologics to Initiate Clinical Trials of SYN-004 in 4Q 2014 to Prevent Potentially Deadly C. difficile Infections 2Synthetic Biologics to Initiate Clinical Trials of SYN-004 in 4Q 2014 to Prevent Potentially Deadly C. difficile Infections 3Synthetic Biologics to Initiate Clinical Trials of SYN-004 in 4Q 2014 to Prevent Potentially Deadly C. difficile Infections 4Synthetic Biologics to Initiate Clinical Trials of SYN-004 in 4Q 2014 to Prevent Potentially Deadly C. difficile Infections 5Louis Culot Appointed as BioData's CEO 2Collaborative R&D Terms & Agreements in Pharma, Biotech and Diagnostics Industry Analysis, Size, Share, Growth, Trends And Forecast Research Report by Researchmoz.us 2Collaborative R&D Terms & Agreements in Pharma, Biotech and Diagnostics Industry Analysis, Size, Share, Growth, Trends And Forecast Research Report by Researchmoz.us 3Collaborative R&D Terms & Agreements in Pharma, Biotech and Diagnostics Industry Analysis, Size, Share, Growth, Trends And Forecast Research Report by Researchmoz.us 4
... SAN DIEGO , May 19 Volcano ... both 510(k) clearance and CE Mark approval for its ... who have both single-vessel and multi-vessel disease. This next ... of integrated multi-modality consoles and stand-alone physiology systems as ...
... Hothead Technologies, Inc. and Sivix Logistics LLC ... fob and associated sensor monitoring module to its lineup ... upon the H.O.T.™ System, a patent-pending system that embeds ... athlete, firefighter, soldier, or other personnel and collects and ...
... /PRNewswire-FirstCall/ - Oncolytics Biotech Inc. ("Oncolytics") (TSX:ONC, NASDAQ: ONCY ... Food and Drug Administration (FDA) for review, the Company ... in combination with FOLFIRI (Folinic Acid (leucovorin) + Fluorouracil ... mutant colorectal cancer (REO 022). The principal investigator is ...
Cached Biology Technology:Volcano Announces 510(k) Clearance, CE Mark Approval, and First Clinical Use for the PrimeWire PRESTIGE(TM) Pressure Guide Wire 2Volcano Announces 510(k) Clearance, CE Mark Approval, and First Clinical Use for the PrimeWire PRESTIGE(TM) Pressure Guide Wire 3Volcano Announces 510(k) Clearance, CE Mark Approval, and First Clinical Use for the PrimeWire PRESTIGE(TM) Pressure Guide Wire 4Volcano Announces 510(k) Clearance, CE Mark Approval, and First Clinical Use for the PrimeWire PRESTIGE(TM) Pressure Guide Wire 5Hothead Technologies Partners with Sivix Logistics to Add Customized Handheld Monitors and Autonomous Sensors to its Product Line 2Hothead Technologies Partners with Sivix Logistics to Add Customized Handheld Monitors and Autonomous Sensors to its Product Line 3Oncolytics Biotech(R) Inc. Announces Phase I Colorectal Cancer Study 2Oncolytics Biotech(R) Inc. Announces Phase I Colorectal Cancer Study 3Oncolytics Biotech(R) Inc. Announces Phase I Colorectal Cancer Study 4
(Date:9/2/2014)... Air pollution regulations over the last decade in Taiyuan, ... there, accounting for a greater than 50% reduction in ... 2001 and 2010, according to researchers at the Columbia ... School of Public Health, the Shanxi Medical University, the ... and Shanghai Fudan University School of Public Health. , ...
(Date:9/2/2014)... Some people take stress in stride; others are done ... identified the molecular mechanisms of this so-called stress gap ... finding that could lead researchers to better understand the ... , "Like people, each animal has unique experiences as ... these life experiences can alter the expression of genes, ...
(Date:9/1/2014)... wisdom has long held that corals whose ... are passive organisms that rely entirely on ... nutrients and oxygen. But now scientists at MIT ... Israel have found that they are far from ... turbulent patterns that greatly enhance their ability to ...
Breaking Biology News(10 mins):Clean air halves health costs in Chinese city 2Discovery hints at why stress is more devastating for some 2Discovery hints at why stress is more devastating for some 3Nature's tiny engineers 2Nature's tiny engineers 3
... Indiana University study found that strengthening inspiratory muscles by ... the amount of oxygen these same breathing muscles required ... muscles. Louise Turner, a researcher in the Department ... an endurance activity, such as running, swimming or cycling ...
... to all living things can make hibernating marmots hungry ... obesity and eating disorders, according to a new study ... appears in the current issue of the Journal ... at http://jeb.biologists.org/cgi/reprint/213/12/2031 . Professor Greg Florant discovered ...
... dish coating could overcome a major challenge to the ... of Michigan researchers. Under today,s regulations, current stem ... the cells have been grown on animal-based substances that ... components create issues with the FDA (the U.S. Food ...
Cached Biology News:Inspiratory muscle training and endurance sport performance 2Marmots can teach us about obesity 2New culture dish could advance human embryonic stem cell research 2
Kit for testing the ability of a compound to simulate lipolysis in cultured human adipocytes. Kit contains controls, buffers and reagents for detecting glycerol and non-esterified free fatty acids. A...
... The Experion Pro260 analysis kit for 10 ... to perform protein analysis with the Experion ... Pro260 microfluidic chips, 3 x 520 microliters ... microliters Pro260 ladder (10-260 kD), 400 microliters ...
Caliper offers a wide array of standard LabChip products designed to be used in combination with our AMS 90 and LabChip 3000 microfluidic platforms....
... Staccato Mini-Workstations provide fast and reliable ... proteomics and drug development laboratories. Staccato ... instrumentation to automate basic liquid handling ... are controlled with either Caliper's time ...
Biology Products: