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Backe Digital-Brand-Marketing Blends Traditional Advertising with Expanded Digital Services
Date:11/11/2008

The move solidifies the company's core competencies in providing clients

with a "best of both worlds" approach to marketing challenges.

ARDMORE, Pa., Nov. 11 /PRNewswire/ -- Responding to client demands for online/offline integration, Backe Communications has officially rebranded itself as Backe Digital-Brand-Marketing, (http://www.backemarketing.com), a hybrid branding company and interactive agency based in suburban Philadelphia, PA.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081111/NETU124LOGO )

According to a recent survey by Sapient Consulting, over 50% of Chief Marketing Officers nationally seek "blended" agencies-agencies with roots in technology that can also offer traditional creative expertise.

"Today, clients want to integrate online and offline channels to keep their competitive edge and make the most of their resources," said John Backe, President and CEO of the hybrid branding company and interactive agency. "We're excited about working with clients who see the value of integrating offline and online media."

"By reframing ourselves as a digital brand marketing company, we're in a prime position to combine creativity and technology in new and unexpected ways," said Gary Kopervas, Chief Creative Strategist. Gary continues, "Today, success has a need for speed, agility and creativity. We're excited about working with clients who see the same opportunity as we do." To help support the expanded capabilities, Backe offers a set of strategic and creative tools. They include Backe Pathfinding(TM), a holistic brand discovery tool, MineSite(TM), an online research tool used to capture consumer insights, and IdeaMine(TM), a new idea incubator for naming and creative brand idea development. Backe's toolset also includes deep expertise in .NET web application development. In the past year, the agency has used several of these tools to activate consumer, pharmaceutical, retail and manufacturing brands.

Backe clients include GlaxoSmithKline, Arcadia University, Portescap, a Danaher Motion Company and regional top-forty public companies including Airgas and Omnicare Clinical Research.

To learn more visit http://www.backemarketing.com.


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SOURCE Backe Digital-Brand-Marketing
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