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BSP Pharma Inc., Makers of FlexNow(TM) Joint Formula Sign Distribution Deal with Vitamin Shoppe and GNC
Date:9/4/2007

The most powerful inflammation fighter of any known botanical now widely

available

EGG HARBOR TOWNSHIP., N.J., Sept. 4 /PRNewswire/ -- BSP Pharma Inc., based in Egg Harbor Township, NJ, has announced the distribution of its new, all natural dietary supplement FlexNow(TM) Joint Formula in Vitamin Shoppe stores (http://www.vitaminshoppe.com) nationally as well as at select GNC stores (http://www.gnc.com) throughout the country.

"With the national launch of FlexNow Joint Formula earlier this year, we are continuing to see success and demand for our product," stated Leonard P. Smith, CEO and President of BSP Pharma Inc. "Distribution in Vitamin Shoppe and select GNC outlets introduces FlexNow to a larger market and to those suffering from chronic joint discomfort," he added.

FlexNow(TM) Joint Formula is an all natural dietary supplement made with one ingredient: shea nut triterpenes, the most powerful inflammation fighter of any known botanical. Harvested in the wild in West Africa, the shea nut (the nut is actually the pit of the shea fruit) which produces shea oil has been used for centuries as a food product and more recently as an effective additive to cosmetics and moisturizers (shea butter). Research revealed that the shea nut contains the most unique complex of Nature's Inflammation Fighters(TM), triterpenes, of any known botanical.

Since inflammation is a primary contributor to joint problems, BSP Pharma conducted pharmacological and clinical research into the anti-inflammatory properties of triterpene esters found in the shea nut triterpenes. Positive results led the way to the development of FlexNow Joint Formula. Reports on the clinical studies are available at: http://www.FlexNow.us Extensive research on shea nut triterpene extract also proved safety, including lack of gastric lesions.

FlexNow Joint Formula was one of only seven dietary supplement products accepted by the FDA in 2004 to meet all the safety requirements under the Dietary Supplement Health and Education Act. FlexNow offers a full guarantee, complete relief in 30 days or complete refund.

About BSP Pharma

BSP Pharma Inc., a subsidiary of BSP Pharma A/S of Denmark, is based in Egg Harbor Township, NJ, and was formed in 2005 to bring the remarkable shea nut health products to market. BSP's CEO and President Leonard P. Smith has held senior level positions in the nutraceutical and pharmaceutical industry for more than 20 years. At Lactaid Inc. he led the company's flagship product, Lactaid(R), through explosive growth. While running Lactaid(R), Smith developed Beano(R), a successful legend in the nutraceutical field. For product availability and additional information visit the company's website http://www.FlexNow.us.

Lactaid(R) is a registered trademark of Johnson & Johnson.

Beano(R) is a registered trademark of GlaxoSmithKline.


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SOURCE BSP Pharma Inc.
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