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BIOTECON Diagnostics and MERCK KGaA start worldwide marketing alliance
Date:4/18/2008

Potsdam, Germany, April 15, 2008 / b3c newswire / - In order to enhance the worldwide launch of its innovative food safety testing systems, BIOTECON Diagnostics has formed a strategic marketing alliance with the globally operating MERCK KGaA, Darmstadt, Germany. Merck KGaA sells the foodproof® range which has been available in almost all countries of the world since January 1, 2008. More new products will be launched jointly during the year 2008.

Dr. Kornelia Berghof-Jaeger, CEO, BIOTECON Diagnostics: ”In this alliance Merck KGaA will contribute significantly through its expertise in microbiology and its excellent customer relationships. Jointly we are able to fulfill the customer needs by introducing this new technology to the food safety testing labs around the world.”

“For Merck KGaA this partnership means a consequential advancement in order to underline our leading position in specialty chemicals, especially in analytical reagents and test kits” comments Wolfgang E. Schmidt, Head of Microbiology, Hygiene and Microscopy at Merck KGaA. “Our philosophy of highest quality demands is perfectly met by the solutions offered by BIOTECON Diagnostics.”
 
The increasing use of rapid food safety testing is receiving more and more attention. The major reason for this key trend is that the food industry requires quick and accurate results. Traditional microbiological methods are relatively slow and sometimes inaccurate in comparison to innovative molecular biological techniques. Fast and reliable detection systems are therefore the method of choice. In particular, advanced real time PCR technology is increasingly being used in the rapid detection of food pathogens and spoilage microorganisms. PCR stands for polymerase chain reaction, a technique that allows a
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