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Awareness of Omega-3 Benefits Soars
Date:7/26/2012

d Drug Administration (53 percent in 2012, up from 41 percent in 2011)
  • Increasingly, consumers report very positive and somewhat positive responses for biotechnology in food production (50 percent positive in 2011, 58 percent positive in 2012)
  • About the Study

    USB's 19th annual Consumer Attitudes about Nutrition study was conducted by an independent research firm. The study includes 1,000 random online surveys conducted in January 2011, providing a sample that is consistent with the total U.S. population. The study's margin of error is +/- 1.9 to 3.1 percent, with a confidence interval of 95 percent.

    About USB

    The 69 farmer-directors of USB oversee the investments of the soy checkoff to maximize profit opportunities for all U.S. soybean farmers. These volunteers invest and leverage checkoff funds to increase the value of U.S. soy meal and oil, to ensure U.S. soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of U.S. soy's customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.

    For more information on the United Soybean Board, visit us at www.UnitedSoybean.org or www.soyconnection.com.


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    SOURCE United Soybean Board
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