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Awareness of Omega-3 Benefits Soars
Date:7/26/2012

rived from soybeans rose, up four percentage points from 2011. This increased recognition of vegetable oil as 100 percent soybean oil translates to a more positive perception of vegetable oil. Almost half of consumers say they consider vegetable oil to be healthier after learning that most is 100 percent soybean oil.

When consumers were given the information that most vegetable oil is derived from soybeans, more than a third reported they would be more likely to purchase vegetable oil if it were labeled 100 percent soybean oil. Six in ten Americans consider the fat/oil content when purchasing food, according to a corroborating study by the 2012 International Food Information Council Food & Health Survey, uncovering a potential opportunity for manufacturers to create a more transparent label
for soybean oil to better serve consumers. And with 66 percent of consumers citing the nutrition facts panel as the primary source for food and nutrition information, according to IFIC's research results, why not label soybean oil as soybean oil?

Other Key Survey Findings

  • Eight in ten (80 percent) consumers believe soy products are healthy overall
  • Nearly half of consumers (47 percent) specifically seek out products containing soy because of the nutritional benefits
  • More than a quarter of Americans report they consume soyfoods or soy beverages at least once a week
  • Increasingly, consumers report less fat/low fat as a nutritional benefit of soybean oil (8 percent in 2011, 15 percent in 2012)
  • Increasingly, consumers hear about the health benefits of soy from dietitians (17 percent in 2011, 22 percent in 2012)
  • Over half of consumers agree with the statement that consuming 25 grams of soy protein per day may reduce the risk of coronary heart disease, approved by the Food an
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SOURCE United Soybean Board
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