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Atlantic Shores Retirement Community Develops Cutting-Edge Program for CCRC Patient Care

VIRGINIA BEACH, Va., Sept. 30, 2013 /PRNewswire/ -- As today's baby boomer generation retires, this demanding generation is pushing for higher levels of care. Continuing Care Retirement Communities across the nation are responding, with new policies and practices designed to advance a wide range of patient-care initiatives.

A cutting edge example is Atlantic Shores Retirement Community in Virginia Beach, Virginia – a premier community featuring independent living homes, an assisted living facility, skilled nursing facility, and memory care unit. The community's staff of skilled professionals is leading the way on important healthcare trends for seniors at CCRC's.

Programs to reduce re-hospitalizations: By identifying acute problems early, intervening steps can be taken, for both outpatient and long-term CCRC patients, to prevent hospitalization or re-hospitalization. Atlantic Shores' Seaside skilled nursing center has been chosen for a national study on interactive intervention to reduce hospital re-admission. Conducted with the University of Florida through a grant by the Centers for Medicare & Medicaid Services, this study involves tracking data on how daily monitoring, specialized lab work, X-rays, aggressive wound care and other practices affect the percentage of patients needing to be readmitted for hospital care.

Staff/Team approach to healthcare monitoring: Progressive CCRC's are involving overall staff into a comprehensive healthcare process. At Atlantic Shores, EMT calls are automatically followed-up with patient appointments. Nursing Assistants doing in-home visits notify the clinic with changes in patient status. Even management and staff, knowing residents personally, alert medical staff when someone looks or acts differently.

Full time M.D. on staff: Most facilities contract with a medical school or practice to arrange on-site doctor visits. Some CCRC's are moving toward full-time MD's on staff, to provide comprehensive daily and emergency care. Medical Director of Healthcare Services Dr. Dan McCready bases his entire practice at Atlantic Shores - able to closely monitor rehabilitation or long-term patients, and work with consulting specialists to provide personalized care.

On-staff Nurse Practitioners certified in Wound-Care, ostomy and continence-care.  Instead of sending patients to an Emergency Room or clinic for these needs, CCRC's are adding staff with specialized certification, for comprehensive, on-site care. Atlantic Shores is the only CCRC in the Tidewater area with certified wound-care professionals on staff.

For more information on Atlantic Shores amenities and programs, visit

SOURCE Atlantic Shores Retirement Community
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