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AstraZeneca Outlines Principles for Product-Related Online Communications
Date:3/1/2010

  • Company-controlled communications  

  • Real-time, social media participation communications

The company also noted that, "Without guidance, our activities are limited in a manner that we believe is not in the best interests of informed health care decision making.  In our absence, consumers will turn to information sources that are not regulated and not always well informed."

AstraZeneca believes the company has an obligation to participate in social media in a responsible way to help educate and empower patients, caregivers and prescribers to make informed decisions about its products.

Click here to view AstraZeneca's full submission:

SOURCE AstraZeneca
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