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AstraZeneca Outlines Principles for Product-Related Online Communications
Date:3/1/2010

  • Truth and Accuracy: Content must be created, developed, or made available that is truthful, balanced, accurate, and not misleading.

  • To Be Respectful:  Encourage product sponsor participation that respects the interests of patients, caregivers, and health care providers, particularly related to matters of privacy and the primacy of the patient/physician relationship.

  • Protect and Advance Patient Health: Facilitate patient access to quality information for use with their physician to improve their health and protect patients through encouraging accurate and timely reporting on medicine safety.

  • Transparency: Any product sponsor participation should be accomplished in a manner that, at all times, is entirely transparent to other participants as t
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SOURCE AstraZeneca
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