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AstraZeneca Outlines Principles for Product-Related Online Communications
Date:3/1/2010

r s=s_gi(s_account);s.linkTrackVars='prop5,eVar3,prop15';s.prop5='External Link';s.eVar3=s.prop5;s.prop15='85830012';s.tl(this,'o','ExternalLink');" target='_blank' href="http://www.newscom.com/cgi-bin/prnh/20091027/PH99766LOGO">http://www.newscom.com/cgi-bin/prnh/20091027/PH99766LOGO )

AstraZeneca's proposal was in response to the FDA's September 2009 Call for Comments on their public notice: Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools.

"AstraZeneca understands the value of social media to engage key stakeholders in today's technology-driven world," said Bob Perkins, Vice President, Public Policy and Promotional Affairs. "While we have developed a corporate presence in the digital space, we believe it is increasingly important to participate in online channels to provide accurate and regulated information about our branded products in conversations with patients, caregivers, and health care providers."

AstraZeneca believes that five principles should be at the core of any company engagement in social media:


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