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AstraZeneca Nobel Medicine Initiative to Increase Interest in the Nobel Prize in Physiology or Medicine
Date:11/11/2008

Global Initiative Will Highlight Benefits of Scientific Breakthroughs to Human Health and Feature Lecture Events, Interactive Educational Content,

and Broadcast Documentaries to the General Public

STOCKHOLM, November 11 /PRNewswire/ -- AstraZeneca AB, Nobel Media AB and Nobel Web AB today announced the launch of a global co-operation that aims to increase the general public's understanding of and interest in the achievements of the Nobel Laureates within the fields of Physiology or Medicine and to further explain the benefits of the discoveries made. The AstraZeneca Nobel Medicine Initiative will enable the general public worldwide to learn directly from Nobel Laureates in Physiology or Medicine by combining live lecture events, interactive educational content and broadcast documentaries. The co-operation is for three years starting 2008.

"I am very pleased and proud of this collaboration" says Jan Lundberg, Executive Vice Pesident, Global Discovery Research, AstraZeneca. "It is truly an honour to be able to contribute to an increased understanding of what medical breakthrough science can mean for new treatments to enhance patient health and wellbeing - and to do this in partnership with Nobel Media and Nobel Web."

"We are very happy for this great and promising co-operation with AstraZeneca supporting Nobel related programming reaching a global audience. We hope by this initiative, to enhance people's interest for these discoveries and their impact on all our lives," said Camilla Hylten-Cavallius, Chief Executive Officer, Nobel Media.

"Our exciting new co-operation with AstraZeneca supports and contributes to Nobelprize.org's educational outreach mission to provide interactive tools to inspire and encourage interest about the achievements behind the Nobel Prize in Physiology or Medicine," said Alf A. Lindberg, Chief Executive Officer, Nobel Web.

The AstraZeneca Nobel Medicine Initiative will consist of three c
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SOURCE Nobel Web AB
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