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Answers.com's WikiAnswers Supervisors Rallying for National Breast Cancer Awareness Month
Date:10/22/2007

Personal Experiences and Advice Shared Through Dynamic WikiAnswers Q&A

Community

NEW YORK, October 22 /PRNewswire/ -- In a show of support for National Breast Cancer Awareness Month, Answers.com's question and answer community, WikiAnswers(TM), is spotlighting its section on Breast Cancer (http://wiki.answers.com/Q/FAQ/2375), where breast cancer survivors, friends and family have gathered to ask questions and share their personal experiences and advice.

"It's comforting to know that WikiAnswers offers a pressure-free community where those touched by this disease can ask questions and receive a personal response, rather than reading prewritten FAQs. It's the human element that makes all the difference," commented Crystal Williams, Community Coordinator for WikiAnswers. "Our volunteer Supervisors diligently organize and edit material to make this endeavor possible."

Answers.com's WikiAnswers is a wiki (http://www.answers.com/topic/wiki?cat=technology) -based website that is constantly improving, through the efforts of its dedicated question and answer community. It is the user generated content (UGC) component of Answers.com, where visitors share what they know and ask about what they don't. Wiki Q&As are 'living' documents, where answers are constantly being improved and updated over time. This ensures that no identical answer is developed in parallel, and that good answers can become great answers over time. A single Q&A, in this case those focusing on the important issue of breast cancer, can help thousands of people. Take for example: "What are the best treatment options for breast cancer?" With new medical developments happening at any given moment, a static FAQ can become outdated quickly, while a wiki Q&A can be changed as soon as new treatments are announced - in real-time.

WikiAnswers member "Mareibc" took advantage of this format when she improved the answer to: "What is inflammatory breast cancer?" explaining that "Although this type of breast cancer is aggressive, and frightening, if you know the symptoms and are treated immediately, yes, you can be an IBC survivor!"

Offline, Mareibc is an advocate for breast cancer awareness and one of the founding members of the Inflammatory Breast Cancer Research Foundation, which was first established online as an answer resource. "People writing in their own questions and answers made many people aware of inflammatory breast cancer all over the world. This same dynamic is what makes WikiAnswers so wonderful."

Visitors don't need to sign up to ask or answer questions, and everyone is encouraged to contribute even a small amount of new, accurate information to any existing topic. Participants thus far have contributed close to a million questions, answers and edits. The individual contributions have grown information resources that are used again and again by almost half a million people a day. WikiAnswers, previously known as FAQ Farm, was acquired by Answers Corporation in November 2006. It was founded in 2002 by Chris Whitten, a pioneer in the Q&A arena. Try it at: http://wiki.answers.com.

About National Breast Cancer Awareness Month

The National Breast Cancer Awareness Month (NBCAM) program is dedicated to increasing awareness about the importance of the early detection of breast cancer through a nationwide campaign. NBCAM started as a weeklong campaign in 1985 with 2 founding members. Today the American Cancer Society is one of many national public service organizations, professional associations, and government agencies that form the NBCAM Board of Sponsors. During October, which is National Breast Cancer Awareness Month, the member organizations of the Board of Sponsors join forces to spread the message that early detection of breast cancer followed by prompt treatment saves lives.

About Answers.com

Answers Corporation (NASDAQ: ANSW) operates the award-winning Answers.com(TM) answer engine, delivering comprehensive content on over four million topics spanning health, finance, entertainment, business and more. Content includes over 180 licensed titles from leading publishers such as Houghton Mifflin Company, Barron's, Encyclopedia Britannica, All Media Guide and others; original articles written by Answers.com's editorial team; and user-generated questions & answers from Answers.com's industry-leading WikiAnswers(TM) (wiki.answers.com). Founded in 1999 by CEO Bob Rosenschein, Answers.com can be launched directly from within Internet Explorer 7, Firefox and Opera browsers, and its service is integrated into sites like The New York Public Libraries' homeworkNYC.org, The New York Times, CBSNews.com and others. Answers.com is also available for mobile devices at mobile.answers.com. For investment information, visit ir.answers.com. (answ-p)

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