Sales and Marketing Plan Being Implemented; Leadership Team In Place
Anesiva recently announced a collaboration with Sagent Pharmaceuticals, Inc., a company focused on sourcing and marketing injectable pharmaceutical products to hospitals. Anesiva will leverage the warehousing and distribution infrastructure that Sagent has in place. Additionally, Anesiva and Sagent will co-promote Zingo and have complementary roles, in which Sagent will lead the hospital contracting efforts and serve as the key selling contact for hospital pharmacists, and Anesiva will sell Zingo to nurses and physicians within the hospital. Sagent's national accounts and sales teams have a depth of experience contracting with group purchasing organizations and individual hospitals and selling into hospital pharmacy. Anesiva's selling infrastructure supporting the Zingo launch will include two sales directors and 15 sales representatives, with all team members having significant previous success at selling in the hospital environment. These synergistic selling activities are designed to more rapidly drive Zingo adoption in the hospital arena. Anesiva believes that the combined efforts will expedite market adoption and increase sales of Zingo.
In addition, the company will announce the promotion of Nancy Donahue to senior vice president, sales and marketing from the position of vice president, marketing. Also promoted is Dr. James Carr, formerly senior director, marketing, who will now serve as vice president, marketing.
"We are fortunate to have two world-class commercial experts in Nancy
Donahue and James Carr at the helm of our sales and marketing efforts. They
have significant experience launching and building blockbuster
|SOURCE Anesiva, Inc.|
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