#28 became the first full-glossy, four-color issue, and showcased the first botanical photograph to grace the magazine's cover: Harvard's glass flowers. By 1999, HerbalGram
had expanded to 82 pages with an additional 32-page book catalog, closely resembling the magazine as it is produced today.
HerbalGram is now a leading publication in the botanical community. Its staff includes an art director and three full-time editors, plus Blumenthal as editor-in-chief. In addition to its in-house writers, botanical experts from around the world write and peer review articles for the magazine. HerbalGram is read by thousands of individuals in more than 80 countries, representing a range of diverse professions from research scientists (e.g., pharmacognosists, ethnobotanists, etc.) and health practitioners (e.g., herbalists, naturopathic physicians, pharmacists, conventionally trained physicians, et al.), to industry members and government regulators, as well as health-conscious consumers. Digitally archived issues of HerbalGram dating back to the spring 1990 issue #22 are available through the ABC website.
"I came late to the HerbalGram party with the summer 1987 issue No. 13, the first in my archived collection," said Francis Brinker, ND, a clinical assistant professor in the Department of Medicine at the University of Arizona Center for Integrative Medicine and author of several renowned books on herbs. "It has been a joy to be in on the birth of ABC and to be celebrating it through 25 years. It has served as a bedrock of reliable information, entertained with the obscure, and dazzled with the colorful world of global herbs and herbalists. From herbal society news to the context of science to commercial and political concerns to enrichment from cultural traditions, I have grown in my knowledge and apprec
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