nd weekends, I eventually wanted to see it evolve as sort of a Scientific American
of herbs, replete with color photography, authoritative articles, and other aspects of the publication that could provide credibility to the proposition that the emerging scientific research was frequently able to document and support the general safety and many health benefits of numerous popular and yet-to-become popular herbs," continued Blumenthal. "HerbalGram
was the kernel of the founding and development of the American Botanical Council, and its many unique educational publications and programs. I truly love producing HerbalGram
and, with ABC's great staff, I hope to live long enough and be active enough to help produce another 100 issues!"
More than 30 years ago, Blumenthal produced the very first HerbalGram — then titled "Herb News" and subtitled "Herbalgram" — which eventually matured into the magazine currently read around the world. Blumenthal wrote and edited articles for the HerbalGram newsletter in what spare time was available while running his former herb distribution business, Sweethardt Herbs. Originally published with the financial support of the newly formed American Herbal Products Association, of which Blumenthal was a founding board member, the first HerbalGram was an eight-page, black-and-white, stapled-at-the-spine newsletter. The contents included "herb blurbs" on herbal scientific happenings, herbal-related news articles, a handful of paragraph-long "Rob's Research Reviews" — authored by then-Associate Editor McCaleb (who was head of research at Celestial Seasonings at the time) — along with listings of herbal information resources and schools, and more.
In the years that followed, ABC was founded, HerbalGram introduced color illustrations to its pages, and staff grew beyond the duo of Blumenthal and McCaleb. In 1992,
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