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American Botanical Council Announces Recipients of Botanical Excellence Awards
Date:3/10/2011

has always been a constant source of inspiration," said Dr. Kinghorn. "Along with many other past and present colleagues, I owe him a great deal."

ABC's Varro E. Tyler Commercial Investment in Phytomedicinal Research AwardThis year's Varro E. Tyler Commercial Investment in Phytomedicinal Research Award goes to New Chapter Inc., a manufacturer and distributor of premium whole-food and organic dietary supplements, probiotics, vitamins, minerals, herbal therapeutics, fish oil, and mushrooms. New Chapter is the first American company to receive this research award.The award was named after the late Prof. Varro E. Tyler, Ph.D., former dean of the College of Pharmacy and Pharmacal Sciences at Purdue University and Vice President of Academic Affairs at Purdue. Dr. Tyler was a leading authority in botanical medicines, the principal author of numerous editions of the leading textbook on pharmacognosy formerly used in most colleges of pharmacy in the U.S., and an early Trustee of ABC.

New Chapter was founded in 1982 by Paul and Barbi Schulick, who were driven by one mission: "To deliver the Wisdom of Nature to those seeking natural wellness"(5). Their business was relocated in 1986 to Brattleboro, Vermont, and has remained there ever since. The Schulicks were committed to promoting the benefits of plants in their unadulterated form in the creation of their herbal products(5-6).  The company uses the healing sustenance of herbs and whole foods in its supplements, including the first line of whole food probiotic nutrients blended with herbal extracts(6). New Chapter sources organic ingredients and cultivates them at Luna Nueva, its Biodynamic blue ring ginger farm nestled in the rainforests of Costa Rica(6).

"The founding vision and mission of New Chapter is to marry the ancient tradition of herbal medicine with the technological genius of modern science," said founder Paul Schulick. "New Chapter is extremely inspired b
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SOURCE American Botanical Council
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