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AllograftPossibilities.org Meets Unmet Need for Consumer-Oriented Information on Tissue Donation, Transplantation on the Internet
Date:7/28/2011

CENTENNIAL, Colo., July 28, 2011 /PRNewswire/ -- AllograftPossibilities.org has rapidly grown into the premier source for straightforward information on tissue donation and transplant on the web. Although it has the same life-saving and life-enhancing benefits of organ donation, tissue donation is still lesser understood by the general public. The nonprofit AlloSource, a leading developer, processor, and distributor of bone and soft-tissue allografts for use in surgical procedures around the world, created the educational website, AllograftPossibilities.org, to fill an unmet need for consumer information about tissue donation and transplantation on the internet.

Tissue donation rates are lower than organ donation rates and AlloSource found that there was not an online resource dedicated to talking about the benefits of tissue transplantation. The company wanted to honor donor families and encourage others to be both organ and tissue donors by presenting straightforward case studies and medical information on tissue transplant procedures. The easy-to-access online source provides interactive opportunities to ask questions, share stories and connect with others. The website has also become a valued source of information for organ procurement organizations, which work with families throughout the donation process and coordinate transplants.  

"Patients presented with the option of a tissue transplant had few places to go beyond their surgeon to get information. As many people are now consumers of online information, we wanted to create a place that these patients could go to have their questions answered and to read about the donation process and surgical outcomes," said Thomas Cycyota, AlloSource President and CEO. "Encouraging donation and honoring donors is a cornerstone of AlloSource's mission and this site is a tribute to those who make our jobs
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SOURCE AlloSource
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