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Advanced Instruments Introduces Next-Generation Web Site
Date:8/24/2009

NORWOOD, Mass., Aug. 24 /PRNewswire/ -- Advanced Instruments has introduced a next-generation Web site that dramatically enhances the customer's online business experience when purchasing osmometers, cryoscopes, and microbiological laboratory instruments. The site, www.aicompanies.com, was developed from the perspective of the Web visitor, making it easy to retrieve product and application information, scientific materials, and technical support.

"We designed the site from the outside-in -- providing a simple and more intuitive way for Web visitors to find information about the company and our products," said Peter Costas, Vice President, Sales and Marketing, Advanced Instruments. "For example, visitors now can identify our solutions based on industry application. By selecting the clinical, dairy/food, microbiology, or pharmaceutical/biotech tabs on the home page, customers can view suites of products grouped specifically around their market requirements," he said.

The site also enables visitors to navigate by product line or search by industry, activity, or model. Quick product links on the product search pages permit the rapid identification of specific instruments. And the Find a Distributor application in each product section allows visitors to locate their country's distributor for that specific product.

AI University Offers Osmolality Knowledge Base

A unique section, AI University, informs visitors about the theory and benefits of freezing point depression (FPD) osmometry in clinical, dairy, and pharmaceutical laboratories. This educational resource for laboratory professionals and students hosts a deep knowledge base of scientific materials that explains FPD principles and applications.

"We created AI University as an onlin
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SOURCE Advanced Instruments, Inc.
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